For the latest installment of our Confessions series, a publishing director recounts the most challenging moments. The post ‘GDPR is not done’: Confessions of a publisher programmatic director appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-12-10 00:00:00 UTC ]
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Top publishers from across Europe gathered in Nice, France this week to thrash out what their biggest challenges are, and how to address them. Publishing to platforms remains a clear concern, and publishing execs spoke to us anonymously about what they fear most. Some confessed shock that the... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Natasha Bardon, deputy publishing director at HarperVoyager, has been promoted to publishing director with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday
[ Digiday | 2016-09-28 00:00:00 UTC ]
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Being a publisher today is hard work. On Day Two of the Digiday Publishing Summit, we granted publishers anonymity to share their biggest challenges. Publishers see big opportunity to reach new audiences on social media. But distributing to platforms efficiently and without giving up reader... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
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Clare Hey, editorial director at Simon & Schuster UK, is joining Orion Fiction as publishing director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
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Hodder & Stoughton is publishing a book on the "inside story" of the EU referendum authored by Craig Oliver, David Cameron’s communications director, this autumn. Continue reading at The Bookseller
[ The Bookseller | 2016-07-26 00:00:00 UTC ]
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Bloomsbury has appointed Alexis Kirschbaum, currently editorial director at Penguin Press, as publishing director for fiction and non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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Robert Hamma, Ave Maria's editorial director since 1996 who is retiring in July, reflects on his career in Catholic publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
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Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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Jennifer Doyle, currently deputy marketing director at Cornerstone, will become fiction publishing director for Headline and Headline Review, marking an "exciting new phase in Headline’s evolution". Continue reading at The Bookseller
[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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Harriet Bourton, editorial director at Transworld, is joining Orion Fiction as publishing director. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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Hachette Children’s Group has appointed Paul Rockett as publishing director of education. Continue reading at The Bookseller
[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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Bonnier Publishing has appointed Lisa Edwards to the permanent role of publishing director at Templar. Edwards had previously been acting as publishing director on an interim basis for Templar and joined the company in November. Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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Bonnier Zaffre, the fiction division of Bonnier Publishing, has made a number of changes at Piccadilly Press and Hot Key Books, including promoting Emma Matthewson to publishing director of both imprints. Continue reading at The Bookseller
[ The Bookseller | 2016-02-05 00:00:00 UTC ]
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David Fickling Books has hired Bella Pearson to the newly created role of publishing director, beginning 11th April. Continue reading at The Bookseller
[ The Bookseller | 2016-01-15 00:00:00 UTC ]
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While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday
[ Digiday | 2015-05-14 00:00:00 UTC ]
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HarperCollins has appointed Oli Malcolm to the role of publishing strategy director for fiction, non-fiction and Avon. Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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Taylor & Francis Group has appointed Leon Heward-Mills as global publishing director, journals, taking on a leadership role for the worldwide editorial team. Heward-Mills joins Taylor & Francis from Society of Endocrinology, where he was chief executive and m.d. of its commercial... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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