We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots to bottom lines: Publishers on ad fraud (Infographic) appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-28 00:00:00 UTC ]
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While the giant firms sink huge sums into fleeting fads, the commitment and passion of the smaller imprints leave a larger impression in the long termIndependent publishers pick the books they loved and wished they published in 2015Here’s an observation: it sometimes feels as though smaller... Continue reading at The Guardian
[ The Guardian | 2015-12-22 00:00:00 UTC ]
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With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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Adams Publishing Group, LLC has purchased the Defiance Publishing Co., LLC from Dix Communications. Dix Communications was represented by Cribb, Greene & Cope, a newspaper brokerage, appraisal, and consulting firm with offices in Montana, Virgini ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-10 00:00:00 UTC ]
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As new members of the IPA, the Arab Publishers Association wants to emphasize that they are an independent, professional, non-governmental organization. The post “Politics is Distinct from Publishing,” says Saudi Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-02 00:00:00 UTC ]
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For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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Douglas Elliman Real Estate launches two lifestyle magazines that give established titles a run for their money. The post When Custom Publishing Is Not Custom Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-02 00:00:00 UTC ]
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According to a new report, changes to Canada’s copyright law have had devastating effects on educational publishers and will ultimately contribute to a decline in the quality and quantity of content available to students. Trade publishers say they, too, are feeling the impact. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Publishers will be using profit-and-loss statements to educate booksellers about their financial realities at this year's regional trade shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
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Thursday in October heralds book industry’s major assault on the Christmas marketThe nature of that rectangular parcel under the Christmas tree can now be predicted: it could well be a new cook book by Nigella Lawson, Gordon Ramsay or Hugh Fearnley-Whittingstall, just like last year.Or it might... Continue reading at The Guardian
[ The Guardian | 2015-08-14 00:00:00 UTC ]
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China South Publishing & Media Co. Ltd. was established in 2008 to operate the publishing businesses owned by Hunan Publishing Investment Holding Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Kadokawa Shoten is a well-established Japanese publisher of books, Mangas and Manga magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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China Publishing Group Corporation (CPG) is a large-scale trade and professional publishing group covering print and digital publishing, copyright transactions, and book import and export with publication as its core business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Relx Group is a provider of information solutions for professionals in many industries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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With £58 million in sales and 5% of the UK book market in 2014, self-publishing is gaining further acceptance with readers, reports Nielsen. The post Nielsen: Self-Publishing Now More Like Traditional Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
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At BookExpo America, China Publishers Magazine offered this special report on Chinese publishing, including key players and international opportunities. The post Special Report on Chinese Publishing from China Publishers Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
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Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday
[ Digiday | 2015-05-18 00:00:00 UTC ]
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The 2015 edition of Publishers' Forum opened Tuesday (27th April) in Berlin with a determined tagline and programming to match: "How to Reconstruct Publishing: Competing Visions, Channels, and Audiences." Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Independent publishing and bookstores that offering indie press books are lone bright spots in an otherwise depressed South Korean publishing landscape. The post Can Independent Publishers Rescue in South Korean Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-03 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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