A couple years ago, Forbes broke ground on what it calls its “most significant re-architecture” in its 90-plus years of existence. The goal, according to chief product officer Lewis D’Vorkin, was to “increase the interaction between content creators, audiences and marketers.” Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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Bonnier Publishing, with Insight Editions and Warner Bros, is hosting an interactive colouring event celebrating the Harry Potter films today in King’s Cross Station, near The Harry Potter Shop at Platform 9 ¾. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. Here's a roundup of highlights from the... Continue reading at Digiday
[ Digiday | 2016-09-01 00:00:00 UTC ]
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The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday
[ Digiday | 2016-08-18 00:00:00 UTC ]
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Hachette Book Group has signed a new deal in the US with online mobile platform Tapas Media. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age
[ Advertising Age | 2016-07-20 00:00:00 UTC ]
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Paula Hawkins’ The Girl on the Train (Transworld) has racked up its sixth Bookseller Monthly E-Book Sales Ranking number one, shifting 26,544 digital units in May. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
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Macmillan Publishers in the US has acquired NYC-based self-publishing platform Pronoun for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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The soup to nuts self-publishing platform originally founded as Vook will become a Macmillan company, and Pronoun's staff, of about 20, will be retained and relocated to Macmillan's New York City headquarters in the Flatiron Building. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
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The social network is becoming a news and content network, thanks to your content. The post Facebook as a Publishing Platform Isn’t Good For Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for messaging platforms like Kik and Skype. Now, with 900 million people around the... Continue reading at AdWeek
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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Speaking at the Digiday Publishing Summit, Bloomberg CEO Justin B. Smith said publishers should pause in their rush to having a presence on every platform and “consider what’s really happening there.” He added: “It’s not that it’s pure doomsday scenario, but rather a call for caution and really... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
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The book trade should not get complacent following a rise in print book sales, Anthony Forbes Watson, managing director of Pan Macmillan, warned delegates to Nielsen’s Book Insights Conference 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-03-25 00:00:00 UTC ]
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David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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