Forbes’ AdVoice Platform

A couple years ago, Forbes broke ground on what it calls its “most significant re-architecture” in its 90-plus years of existence. The goal, according to chief product officer Lewis D’Vorkin, was to “increase the interaction between content creators, audiences and marketers.” Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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Google Wants an ‘Open Dialogue’ Between Platforms and Publishers When It Comes to Monetization

BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the... Continue reading at AdWeek

[ AdWeek | 2017-02-28 00:00:00 UTC ]
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How platforms get publishers to play the access game

By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are... Continue reading at Digiday

[ Digiday | 2017-02-15 00:00:00 UTC ]
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'Now is the time we have to platform young voices'

As Nikesh Shukla crowdfunds for a new essay collection, he talks about why young writers need to be given a platform.   Continue reading at The Bookseller

[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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‘Real change needs to happen:’ Publishers shrug at platform overtures

Facebook and Google have stepped up their efforts to make nice with media companies, with new hires, journalism initiatives and expanded ways to monetize content. But publishers remain skeptical, saying they need to see a substantial change in their ability to make money from all the content... Continue reading at Digiday

[ Digiday | 2017-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make money #journalism initiatives #media companies #make nice #publishers shrug


Children’s author platform Authorfy to launch

A new online platform connecting children’s authors and schools will launch this April. Continue reading at The Bookseller

[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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How a football publisher repurposed one event’s worth of video for 4 different platforms

With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #core team #platforms appeared #video content


Hour-Long Torture on Facebook Live Could Chill Brands' Appetite for New Platform

The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age

[ Advertising Age | 2017-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make money #warning sign


Kobo acquires Tolino e-reading platform

Rakuten Kobo will take over the German Tolino ebook platform from Deutsche Telekom at the end of this month, pending approval from the German competition authorities. Continue reading at The Bookseller

[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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The year in new platform features and tweaks, ranked

It was a busy year for digital media companies. New features like Facebook Live and Instagram Stories introduced publishers to new content formats and the potential to reach massive audiences. On the flip side, platforms’ priorities constantly seemed to be shifting, which often led to dramatic... Continue reading at Digiday

[ Digiday | 2016-12-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #flip side #content formats #facebook live #platform features #busy year


Year in Preview: 2017 will be the year that platforms pay up

Facebook's paying for live video and Snapchat's evolving the terms of its publisher compensation in 2016 were signs that the platform giants will pony up for content. But it's not out of altruism. What platforms care most about is scale. And only a select few media companies that have the scale... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies #platform giants #live video


Forbes Launches a Book Imprint

ForbesBooks is the latest brand extension in the quest for ancillary revenue. The post Forbes Launches a Book Imprint appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-02 00:00:00 UTC ]
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Lulu Launches Academic Publishing Platform

Lulu officials say that Glasstree, its new online publishing platform dedicated to academic and scholarly authors, will provide a suite of online tools and services to distribute works more cost-effectively. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
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German Self-Publishing Platform Tredition Goes International

Bolstered by a twofold offering to both authors and publishers, German self-publishing platform Tredition will expand to the US and UK. The post German Self-Publishing Platform Tredition Goes International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-16 00:00:00 UTC ]
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Nielsen Children's Book Summit: YouTube, Discoverability, All Ages Content, and Brands as Platforms

YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Weather Channel’s Neil Katz: Platforms ‘have the power’ — for now

The Weather Company, which owns The Weather Channel brand, is on pace to get 2.5 billion video views on Facebook this year, said the publisher’s editor-in-chief Neil Katz. And yet there is still very little revenue being made by publishers on Facebook, which holds the power in its relationship... Continue reading at Digiday

[ Digiday | 2016-10-25 00:00:00 UTC ]
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YouTube and Facebook leave video platform pretenders in the dust

Verizon and Comcast are not the first to try and build streaming video platforms for the best short-form web content -- AOL and Yahoo have already failed at it. Unlike digital publishers that dip their toes into video, these companies are willing to spend serious money on content. But money... Continue reading at Digiday

[ Digiday | 2016-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #snapchat -- #social platforms #post youtube


Online video platform for children’s books launches

Sigalit Hart, a children’s storyteller and producer, has launched an online TV channel dedicated to children’s books. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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‘A game of Chutes and Ladders’: Nat Geo’s CEO on media and platforms

National Geographic is popular on Facebook, Snapchat and Instagram, and while the company is increasingly focusing on how social plays a role in building its brand and business, it’s not reliant on platforms as some distributed publishers are. Part of this is because of a diversified legacy... Continue reading at Digiday

[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #national geographic #nat geo #platforms appeared


Challenge Board Confessions: Publishers get real about platform challenges

Being a publisher today is hard work. On Day Two of the Digiday Publishing Summit, we granted publishers anonymity to share their biggest challenges. Publishers see big opportunity to reach new audiences on social media. But distributing to platforms efficiently and without giving up reader... Continue reading at Digiday

[ Digiday | 2016-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reader revenue #big opportunity #biggest challenges #hard work


Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated... Continue reading at AdWeek

[ AdWeek | 2016-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online platforms #ll pay #single location #major investment #breaking news