Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Other Publishing stories related to: 'Focus on the customer to grow audiences, Shurin urges'

Authors urge publishers to 'give space' to mental health

Authors have discussed the importance of perspectives on mental health when considering diversity and inclusion, with Rose Cartwright revealing she walked away from a traditional publishing deal for fear of being “compromised”. Continue reading at The Bookseller

[ The Bookseller | 2019-11-26 00:58:31 UTC ]
More news stories like this | News stories tagged with: #mental health #traditional publishing

Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with: #digital publishers

Ordinary Girls: Jaquira Díaz on Growing Up in Miami Beach

That winter, the year Boogie turned 14, we got it in our heads that we could run away, leave Miami Beach and never come back. For months, I’d spent every night lost in a book, read whatever the librarian put in my hands, which usually meant books written by white men, about white people, for […] Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-20 09:47:43 UTC ]
More news stories like this | News stories tagged with: #jaquira daz #miami beach #white men #white people #books written

PA urges political parties to commit to axing 'unfair' reading tax

Trade bodies, including the Publishers Association (PA), have sent a letter to the political parties ahead of the release of their election manifestos calling for them to commit to removing "unfair and illogical" VAT on digital publications. Continue reading at The Bookseller

[ The Bookseller | 2019-11-20 05:24:16 UTC ]
More news stories like this | News stories tagged with: #reading tax #trade bodies #digital publications #publishers association

Politico owner rolls out new tech-focused media venture

Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
More news stories like this | News stories tagged with: #digital media

Chinese buyer of British Steel looks to grow abroad

Purchase of British Steel gives privately owned Chinese steelmaker Jingye chance to grow outside home market dominated by giant state-owned mills Continue reading at ABC News

[ ABC News | 2019-11-13 11:03:39 UTC ]
More news stories like this | News stories tagged with: #grow abroad #privately owned

In Germany, Focusing on This Metric Let a Newspaper Increase Reader Loyalty (and Subscribers Too)

The German publisher DuMont didn’t always track loyalty among its readers. Instead, its editors did what many in the news Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-12 16:04:08 UTC ]
More news stories like this | News stories tagged with: #german publisher

US trade urges Daunt to be independent in spirit to revive ailing Barnes & Noble

After Elliott Advisors’ takeover of Barnes & Noble in August, the firm sought the man who turned Waterstones around to right its US acquisition. But what exactly is in James Daunt’s in-tray in New York? Continue reading at The Bookseller

[ The Bookseller | 2019-11-08 05:47:49 UTC ]
More news stories like this | News stories tagged with: #elliott advisors #barnes noble #james daunt

Bertelsmann 'confident' at nine-month mark as group revenues grow 3.3%

Penguin Random House's parent company Bertelsmann has expressed confidence it will meet its targets for the full year 2019, reporting a boost in group revenues for the first nine months of 3.3%. Continue reading at The Bookseller

[ The Bookseller | 2019-11-08 00:49:57 UTC ]
More news stories like this | News stories tagged with: #nine-month mark #group revenues #bertelsmann

Audio market set to grow as research backs Audible’s captions

Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 15:59:53 UTC ]
More news stories like this | News stories tagged with: #research conducted #growing market

Media Execs Talk New Revenue Streams and Building on Loyal Audiences at the Folio: Show

Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media.  Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
More news stories like this | News stories tagged with: #yankee publishing #general manager #editorial teams #cookbook #hearst #bonnier

IPA’s Bodour and Setzer Lead African Focus in Conference Closer

Both the president and vice-president of the International Publishers Association led Sharjah's Publishers Conference spotlight on African publishing. The post IPA’s Bodour and Setzer Lead African Focus in Conference Closer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-30 02:24:44 UTC ]
More news stories like this | News stories tagged with: #post ipa #african publishing #publishers association

Sharjah 2019: The Middle East's Biggest Book Fair Grows in Stature

Curiosity led to the first U.S. participation in the Sharjah International Book Fair 14 years ago—and each year, the fair grows bigger, better, and more important. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #middle east #book fair

Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday

[ Digiday | 2019-10-11 04:01:45 UTC ]
More news stories like this | News stories tagged with: #digital content

Adapt or fail: The shifting nature and evolution of customer identity

In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over.  For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at Advertising Age

[ Advertising Age | 2019-10-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #making sense #marketing ecosystem #marketing strategy #innovative methods #reach audiences #digital content

Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
More news stories like this | News stories tagged with: #media landscape #latest challenge #digital publishing

Digital focus for Libraries Week as Bobby Seagull publishes manifesto

Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller

[ The Bookseller | 2019-10-06 18:00:32 UTC ]
More news stories like this | News stories tagged with: #digital focus #libraries week #digital technology #libraries

ANA’s annual meeting begins with major focus on multicultural marketing

For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 15:40:12 UTC ]
More news stories like this | News stories tagged with: #program aimed #roughly half #study published #recent study #overwhelming majority #digital media

Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #jennifer howard #associate publisher

Vice Media to acquire Refinery29 in drive for female audiences

Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:51:02 UTC ]
More news stories like this | News stories tagged with: #regulatory approval #financial adviser #falling short #bloomberg reported #$450 million #—bloomberg news #hearst #digital publishing #digital media #online publisher