Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
News tagged with: #urged publishers

Other Publishing stories related to: 'Focus on the customer to grow audiences, Shurin urges'


Book Expo 2019: Indie Bookstores Grow in Number, Profits

American Booksellers Association CEO Oren Teicher addressed members at the organization's town hall and annual meeting at BookExpo, noting the ABA added 99 members last year and members increased profitability. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #town hall #annual meeting


BookExpo 2019: Finding an Audience for Books in Translation

For the past few decades, the main topic of conversation among those in the literary translation community has been about producing more titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
More news stories like this |


'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

A former Facebook adviser is urging governments around the world to shut down social media platforms until they can be reformed. Continue reading at CBC

[ CBC | 2019-05-28 14:17:44 UTC ]
More news stories like this |


In Sourcebooks, PRH Finds a New Way to Grow

In taking a 45% stake in the Illinois publisher, Penguin Random House can let a good thing be and benefit at the same time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #45% stake #good thing


ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2... Continue reading at Advertising Age

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
More news stories like this | News stories tagged with: #sports fan #tech companies #major player #pay $5 #bloomberg television #—bloomberg news


Some Facebook content reviewers will focus solely on hate speech

Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget

[ Engadget | 2019-05-23 18:11:00 UTC ]
More news stories like this | News stories tagged with: #hate speech #facebook isn #fake accounts #pilot program


Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with: #ad revenue


'Level the playing field': BA urges Treasury Select Committee to reform business rates

Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-21 22:14:38 UTC ]
More news stories like this | News stories tagged with: #playing field #booksellers association #meryl halls


Ex-Vice exec launches pot-focused agency with ties to Snoop Dog’s media company

Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently... Continue reading at Advertising Age

[ Advertising Age | 2019-05-21 10:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian markets #previously worked


Preakness TV audience down about 10 percent year to year in Baltimore — and twice that nationally

The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
More news stories like this | News stories tagged with: #tv audience #preakness race #household figures #actual running #nbc affiliate #aired nbc


Preakness TV audience down about 10 percent year to year in Baltimore — and twice that nationally

The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
More news stories like this | News stories tagged with: #tv audience #preakness race #household figures #actual running #nbc affiliate #aired nbc


Finland in Georgia: Tbilisi International Book Fair Has a Nordic Focus Country

The 21st annual Tbilisi International Book Fair's focus country is Finland, and the International Publishers Association will help open the event on May 30. The post Finland in Georgia: Tbilisi International Book Fair Has a Nordic Focus Country appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-20 05:30:38 UTC ]
More news stories like this | News stories tagged with: #post finland #focus country


The Rundown: Search-focused publishers make for attractive acquisition targets

Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic. The post The Rundown: Search-focused publishers make for attractive acquisition targets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-16 00:00:00 UTC ]
More news stories like this |


Carl Landau’s Niche Media Sold to Audience Platform Provider Second Street

Carl Landau has officially sold Niche Media—the conferences and professional services network he founded over a decade ago to serve B2B, city/regional and special interest magazine publishers—to Second Street Media Solutions, a St. Louis-based provider of audience engagement software to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #caption id= #tv stations


The Daily Beast is Growing Thanks to Reader Loyalty

As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books coverage #experiential activations #daily beast #daily basis


The Jerusalem International Book Forum’s Evolution: ‘Focus and Format’

What was before public-facing book fair is this year inaugurating its new life as an industry-focused conference-style event with an impressive speaker line-up. The post The Jerusalem International Book Forum’s Evolution: ‘Focus and Format’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-10 00:00:00 UTC ]
More news stories like this |


As Comic Book Industry Grows, Smaller Publishers Learn to Adapt

Midtown Comics in New York. Movie and TV adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year. Continue reading at The New York Times

[ The New York Times | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #midtown comics #previous year


Digiday Research: European publishers still look to Facebook and Instagram to grow abroad

Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers #grow abroad


Chronicle Audio: A New Hachette Partnership Focuses on Nonfiction

With sales of nonfiction audiobooks reported by the Audio Publishers Association to be growing in the US, Chronicle launches an audio division. The post Chronicle Audio: A New Hachette Partnership Focuses on Nonfiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction appeared


New Brick Lane bookshop focuses on women and non-binary writers

The award-winning Pages Bookshop in east London is opening a sister shop, dedicated to titles by women and non-binary writers, in the former space of French-English bookshop Caravansérail. Continue reading at The Bookseller

[ The Bookseller | 2019-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-binary writers #east london