Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Other Publishing stories related to: 'Focus on the customer to grow audiences, Shurin urges'

With New Leaders, Godine Poised to Grow

David R. Godine, Publisher is in the midst of a transformation that includes 75-year-old David R. Godine stepping down as publisher at year’s end from the press that he founded five decades ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #decades ago

Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
More news stories like this | News stories tagged with: #competitive gaming #grown immensely #super bowl #—bloomberg news #nielsen

Joanne Harris speaks out against publishing's focus on debuts

Joanne Harris has spoken out against an “absurd” focus on debuts in the publishing world.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 16:30:46 UTC ]
More news stories like this | News stories tagged with: #publishing world #joanne harris

BA urges trade to examine impact of publishing to curb climate change

Publishing has made strides in becoming more sustainable, but firms need to collaborate for a more radical overhaul, both the Booksellers Association and Extinction Rebellion have separately claimed this week.   Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 13:23:59 UTC ]
More news stories like this | News stories tagged with: #made strides #radical overhaul #extinction rebellion #booksellers association

Jamie Oliver scores hat-trick as Veg sales grow

Jamie Oliver’s Veg (Michael Joseph) has continued to prove fruitful in its third week in the UK Official Top 50 number one spot, with its volume through Nielsen BookScan’s TCM rising 22.5% week on week to 37,951 copies sold. Continue reading at The Bookseller

[ The Bookseller | 2019-09-10 10:23:31 UTC ]
More news stories like this | News stories tagged with: #jamie oliver #svegmichael joseph #nielsen bookscan #nielsen

Overwatch League confident in using different audience metrics

Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

U.K. Print Media Grows Amid Brexit News Cycle

U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
More news stories like this | News stories tagged with: #media companies #print media

Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #president trump #hate speech #pride month #marketing campaigns #brand safety #digital publishers

Webtoon Builds An Audience for Webcomics

The digital publishing and self-publishing platform, which was founded in Korea, has expanded in the U.S., and is preparing to launch a series of nine online graphic adaptations of young adult prose novels published by a variety of big houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing platform #big houses #digital publishing

A blind heroine rules this audio comic book written for a blind audience

Blind magician Chad Allen has entertained audiences for 20 years at Hollywood's Magic Castle. His latest trick: an audio comic book whose heroine does battle in Trump's America. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-08-26 14:00:59 UTC ]
More news stories like this | News stories tagged with: #comic book

A Publishing Factory Grows in Brooklyn

Affordable rents and the ever-burgeoning Brooklyn literary community have drawn indie presses to the Old American Can Factory in Gowanus. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literary community

Growing kids’ market appeals to UK firms in Beijing as fair launches dedicated strand

Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Essex library campaigners urge community groups to withdraw help

Essex library campaigners are warning community groups could face an “unsustainable burden” of nearly £50,000 a year if they choose to run a local library service - and are calling on more to withdraw their offers to run local libraries. Continue reading at The Bookseller

[ The Bookseller | 2019-08-19 21:57:18 UTC ]
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A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | News stories tagged with: #marketing budget #bragging rights #movie studios #ll stumble #nielsen

How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
More news stories like this | News stories tagged with: #hearst newspapers #hearst #digital media

How NBC News’ vertical sites became audience engagement laboratories

Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-05 04:01:49 UTC ]
More news stories like this | News stories tagged with: #nbc news #news publisher

Vice UK staff unionise and urge other online media to follow suit

Move comes after four months of discussions and previous attempt three years agoVice UK has become one of the first British digital media publications to unionise, with staff urging other online-only media outlets to follow their lead while the industry is in turmoil amid financial struggles and... Continue reading at The Guardian

[ The Guardian | 2019-07-25 17:53:06 UTC ]
More news stories like this | News stories tagged with: #follow suit #online media #media outlets #job cuts #national union #digital media

The New York Times profiles Louise Erdrich’s Native American-focused bookstore.

The New York Times books section today featured a lovely profile by J. D. Biersdorfer of Birchbark Books & Native Arts, the Minneapolis bookstore owned by National Book Award-winning writer Louise Erdrich which provides indigenous-language guides, literature and crafts, alongside the latest... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-25 17:50:55 UTC ]
More news stories like this | News stories tagged with: #bookstore

BA urges indies to compete for Britain’s Best Small Shop of 2019

The Booksellers Association is rallying indie bookshops to put themselves forward for Britain’s Best Small Shop of 2019 following last year's win for The Main Street Trading Company. Continue reading at The Bookseller

[ The Bookseller | 2019-07-24 11:19:31 UTC ]
More news stories like this | News stories tagged with: #small shop #booksellers association

Catholic Publishers Focus on Moving Forward

As the clergy sex abuse scandal continues to rock the Catholic Church, denominational publishers are putting a tighter focus on mission-driven titles while also delving into mainstream trends, politics, and books aimed at younger readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #catholic church #books aimed #younger readers