Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Imagine 'life beyond corona', Geller urges publishers

Jonny Geller has advised publishers to see lockdown as a time of change and "experiment". Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 17:27:45 UTC ]
More news stories like this | News stories tagged with: #jonny geller


Publishing Organizations Urge Public to Support Bookstores

In a joint statement released to mark World Book Day, leaders of three organizations serving the publishing industry issued a cry to support the country’s booksellers as they struggle to survive the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #support bookstores #covid-19 pandemic #publishing industry #world book


Cosmopolitan Has Many Platforms, But Just One Focus: Its Readers

Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
More news stories like this | News stories tagged with: #mental health #younger generations #fan base #editorial strategy #hearst


Now is the time to 'focus on achievements', Healy tells #Bookchat

Vintage Books is prioritising different methods of measuring success during the pandemic, its marketing director Chloe Healy has said. Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 20:41:25 UTC ]
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Ross MacKenzie | 'publishers north of the border seem to be growing in confidence'

Ten years after his award-winning début burst onto the scene, Ross MacKenzie looks back on how his writing, and the Scottish children’s scene, has grown Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 13:33:13 UTC ]
More news stories like this | News stories tagged with: #ten years #scottish children


Hearst pivots to Instagram Live while audiences are cooped up at home

Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #home appeared #instagram live #hearst


Fast-Growing Independent Publishers, 2020

Mango Publishing tops the list for the second year in a row, while other presses are finding their own paths to move ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #move ahead


New Releases Struggle to Find an Audience

Last week, six new adult fiction titles were among NPD BookScan's top 50 print bestsellers. Three weeks ago, 15 new releases made the top 50 list. The situation was similar for new adult nonfiction titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction titles


Indigo Lays Off 5,200, Urges Shoppers to Buy 'True Canadian'

Indigo Books and Music, Canada's dominant bookstore chain, closed all of its 199 retail locations on March 18. On Friday, March 27, the company laid off 5,200 of 7,000 total employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indigo books #bookstore


Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | News stories tagged with: #supply chains #digital content


'It's time to pull together', BA urges trade to support high street bookselling

The Booksellers Association is calling on customers and the trade to rally behind retailers and support bookshops, as the coronavirus outbreak hits the high street.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-17 03:39:11 UTC ]
More news stories like this | News stories tagged with: #support bookshops #high street #booksellers association


Amid Public Health Crisis, MN Legislature Focuses Instead on Drag Queen Story Hour

Minnesota House Republicans threaten to slash funding to public libraries hosting Drag Queen Story Time. Continue reading at Book Riot

[ Book Riot | 2020-03-12 10:43:18 UTC ]
More news stories like this | News stories tagged with: #public libraries


IAB Preps NewFronts Streaming Option as Coronavirus Fears Grow

As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek

[ AdWeek | 2020-03-11 14:48:44 UTC ]
More news stories like this | News stories tagged with: #digital content


In a time of crisis, poetry can help focus our fears and transform ‘noise into music’

These days, many elegiac poems have an unwelcome resonance — and yet offer solace, too. Continue reading at The Washington Post

[ The Washington Post | 2020-03-10 16:00:00 UTC ]
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London book fair cancelled over coronavirus fears, amid growing anger

Around 25,000 publishers, authors and agents were due to attend the fair next week, where deals for biggest books are struckOne of the world’s biggest international literary events, the London book fair, has been cancelled over coronavirus fears, amid growing anger that the delay in calling it... Continue reading at The Guardian

[ The Guardian | 2020-03-04 10:34:50 UTC ]
More news stories like this | News stories tagged with: #biggest books #coronavirus fears #book fair


London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus #wide range #book fair


Why Questex Is Focusing on Experiences

Among former Informa, Penton and UBM executive Paul Miller's early initiatives after taking over as CEO of Questex late in 2018 was a reorganization of the company's media and events properties, reducing the number of divisions in the portfolio in an effort to foster more cross-brand... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-27 19:00:10 UTC ]
More news stories like this | News stories tagged with: #key component #digital content #informa plc


Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
More news stories like this | News stories tagged with: #post sharjah #trade show #world book #london book fair


Launching Your Audience Engagement Strategy: Lessons From Krautreporter’s Playbook

German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
More news stories like this | News stories tagged with: #news publisher


Report: EBay seeking bids for Classifieds Group at activist investors' urging

EBay Inc. is making plans to sell its international classifieds arm, eBay Classifieds Group, the Wall Street Journal reported Friday, citing unnamed sources. According to the Journal, Classifieds could be worth around $10 billion. The private equity firms TPG and Blackstone Group Inc., as well... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-21 21:52:59 UTC ]
More news stories like this | News stories tagged with: #making plans #$10 billion #german publishing