Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Trump Family Doubles Down, Urges Court to Block S&S from Publishing Mary Trump’s Tell-All

In an unusually massive reply brief, Trump family attorney Charles B. Harder ripped publisher Simon & Schuster for rushing ahead with the publication of Mary L. Trump’s explosive tell-all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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The Customer Is Sometimes Right, Booksellers Say

Booksellers are increasingly willing to speak publicly about challenging and offensive customers, breaking with a wall of silence about those interactions that has largely held up even in an age of social media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-01 04:00:00 UTC ]
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AAP Customers Off Limits for News Corp Newswire

Australian Associated Press customers will be prevented from signing a deal with News Corp Australia’s newswire for six months under Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-30 19:00:13 UTC ]
More news stories like this | News stories tagged with: #news corp


Northern Focus charts: Zymurgy quiz title leads the way

A stalwart quiz book from 2008 was the bestselling Northern-issued title last year, beating off some prize-fighting fiction books Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 18:03:17 UTC ]
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Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
More news stories like this | News stories tagged with: #police brutality #racial injustice #vice media #black people


Looking Ahead: Will Writers on Racial Justice Find Their Audience?

PW asked a sampling of agents and editors about the challenge of publishing books keyed to headline news and the future audience for titles addressing racism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw asked


Publishing must 'radically reimagine' its audience, major diversity study says

The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 22:54:17 UTC ]
More news stories like this | News stories tagged with: #academic study #trade publishing


'Pose' stars join growing backlash over J.K. Rowling's anti-trans comments

The stars of FX's "Pose," Universal Parks, Warner Bros. and Scholastic are among the latest to respond to J.K. Rowling's anti-trans tweets and follow-up essay. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-06-11 18:20:48 UTC ]
More news stories like this | News stories tagged with: #warner bros #scholastic


Irish customers welcome reopened bookstores

"Eager" customers have "welcomed" the opening of bookstores in Ireland this week, The Bookseller has heard.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-10 05:57:23 UTC ]
More news stories like this | News stories tagged with: #bookseller


As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook


Be 'agile and innovative', Geller urges publishers

Jonny Geller has warned that publishers must adapt creatively now to remain "relevant" in the near future. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 06:57:49 UTC ]
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Bookish Online Tools to Keep Up to Date and Stay Focused

Check out these bookish tools that you can incorporate into your life to keep up to date on the book world and stay focused on your reading. Continue reading at Book Riot

[ Book Riot | 2020-06-01 10:34:41 UTC ]
More news stories like this | News stories tagged with: #stay focused #book world


BookExpo 2020: Popularity of Audiobooks Continues to Grow

At BookExpo Online, the APA's executive director, Michele Cobb, will be joined by Chris Lynch from Simon & Schuster, Cathy Forrest from HarperCollins, and Michael Anderle from LMBPN to discuss the state of the audio industry and the impact of the coronavirus pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo online #michele cobb #simon schuster #coronavirus pandemic #bookexpo


B&N Slowly Reopening Stores to Customers

By the end of the week, Barnes & Noble will have 51 bookstores open for in-store shopping. In addition, 500 stores are now offering curbside pickup. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #in-store shopping


Booksellers Look to Curbsides and Online Sales, Not In-Store Customers

As states establish reopening timelines and Covid-19 infection rates continue to rise in various parts of the country, bookstores are not reopening in any conventional sense—nor do many owners intend to. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales #in-store customers #owners intend


Faber print sales down by a third but digital growing, says c.e.o

Stephen Page has said Faber's print sales are down "about a third year on year for print", but that digital growth is on the rise during lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 22:58:09 UTC ]
More news stories like this | News stories tagged with: #stephen page #digital growth #print sales


The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
More news stories like this | News stories tagged with: #local newspaper #digital content


Publishing must ‘wake up to the world beyond the M25’, new report urges

A new report championing working class writers has published today (1st May), recommending better funding for “new collaborations” and the “decentralisation of UK publishing”–including asking more literary agents to move outside the capital–to help promote inclusion. Continue reading at The Bookseller

[ The Bookseller | 2020-04-30 13:41:58 UTC ]
More news stories like this | News stories tagged with: #uk publishing #literary agents