Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Black bookshop owners urge others to embrace the opportunity for change

Black bookshop owners are finding that their efforts are paying off by sharing stories and bringing communities closer together through their local store. Continue reading at The Bookseller

[ The Bookseller | 2021-12-03 08:27:39 UTC ]
More news stories like this | News stories tagged with: #sharing stories #bookshop


‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts

Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday

[ Digiday | 2021-12-03 05:01:00 UTC ]
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Will Publishing Sales Grow Again?

Industry sales have increased only once since 2016—but 2021 is one strange year. Anything could happen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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'Revamp marketing and publicity’, Gay and Uviebinené urge industry

Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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Rupert Murdoch says Trump should stop focusing ‘on the past’ in rare rebuke

Fox News boss has made few public comments about ex-president who was championed by many of the network’s commentatorsFox News boss Rupert Murdoch has said Donald Trump should stop focusing “on the past” in a rare public rebuke of the former US president.On Wednesday addressing the annual... Continue reading at The Guardian

[ The Guardian | 2021-11-17 23:11:42 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #annual meeting #economic opportunity #news corp


Pacini starts social justice focused fiction publisher Disturbance Press

Society of Young Publishers member Marta Pacini has founded Disturbance Press, a new independent focused on publishing fiction with a social justice theme. Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 17:51:01 UTC ]
More news stories like this | News stories tagged with: #publishing fiction #fiction publisher


CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’

This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
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Denmark’s New Saga Kids Imprint: Focused on Translation

The emphasis in the new children's imprint at Saga Egmont is on translation of audio works into as-yet unexploited languages and territories. The post Denmark’s New Saga Kids Imprint: Focused on Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-04 17:23:03 UTC ]
More news stories like this | News stories tagged with: #translation appeared #post denmark #saga egmont #egmont


‘Star Trek: Prodigy’ centers technology by focusing on those who don’t have it

This post contains moderate spoilers for the first episode and slight spoilers for episode two of ‘Star Trek: Prodigy.’How do you make a series that can draw in newcomers while still appealing to long-time fans? In the case of Star Trek: Prodigy, you set it in a place where the United Federation... Continue reading at Engadget

[ Engadget | 2021-10-28 07:00:33 UTC ]
More news stories like this | News stories tagged with: #bad guy #lower decks #small screen #real star #comic con


Are Customers Shopping Early? Unit Sales Rose 7% Last Week

With all segments except adult nonfiction posting gains, unit sales of print books rose 7% last week over the week ended October 24, 2020. The increase could indicate that consumers are heeding warnings that they should buy holiday gifts early to avoid missing out on items due to shortages... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-28 04:00:00 UTC ]
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A Scientific Explanation for Your Urge to Sniff Old Books

Inside its dry and musty hull, the smell of old books contains great distances. You sense time travel, of course, but also the soaring aeronautics of ideas. Sometimes a great book sticks the landing, very often they don’t. And sometimes books fail to jump high enough. In smelling old books, you... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-27 08:50:57 UTC ]
More news stories like this | News stories tagged with: #great book


New research finds a growing appetite for Australian books overseas, with increased demand in China

A new survey of Australia’s international book rights sales finds children’s books are most popular with overseas buyers but adult fiction is catching up. Continue reading at The Conversation

[ The Conversation | 2021-10-18 19:12:38 UTC ]
More news stories like this | News stories tagged with: #research finds #increased demand #adult fiction


A Growing Breed in France: Literary Agents Find New Traction

Long under-appreciated in the French book business, literary agents are making headway in rights and representation. A new report looks at their gains.  The post A Growing Breed in France: Literary Agents Find New Traction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-15 11:06:45 UTC ]
More news stories like this | News stories tagged with: #traction appeared #literary agents


In Focus: Immigration in Book Publishing

Publishers discuss immigration and the role of book publishing in understanding the American experience. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american experience #book publishing


New and Forthcoming Immigration-Focused Titles

The following is a list of new and forthcoming adult and children’s titles on the issues surrounding immigration and its impact on the American experience. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Watch: Reinventing the customer experience in the digital-first era

The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age

[ Advertising Age | 2021-10-07 19:30:00 UTC ]
More news stories like this | News stories tagged with: #customer experience #thomson reuters


Before You Go to Frankfurt: Trade Publishing in Focus

Coming up to speed: The Frankfurt Conference track on Tuesday brings world trade publishing points into sharp focus ahead of Buchmesse 2021. The post Before You Go to Frankfurt: Trade Publishing in Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-06 13:13:45 UTC ]
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Bookseller of Kabul vows to stay open despite only two customers since the rise of the Taliban.

Shah Muhammad Rais, who was made famous in The Bookseller of Kabul, has vowed to keep his bookshop open, despite having had only two customers since the Taliban retook the country in the middle of August. Founded in 1974 Rais’s store has seen regimes (along with foreign powers) come and go, and... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-28 15:00:23 UTC ]
More news stories like this | News stories tagged with: #stay open #made famous #bookshop #bookseller


Don't always take the safe bet, Denwood urges publishers

Publishers should 'resharpen' their skills and not become risk-averse to working with unknown talent, says m.d. of Simon & Schuster Children's Books Rachel Denwood. Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 11:40:06 UTC ]
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