Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Fast-Growing Independent Publishers, 2023

Publishers used different strategies to maintain, and extend, sales gains in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales gains


With Budget Deadline Looming, Library Supporters Urge Congress to #FundLibraries

ALA officials are urging library advocates in every congressional district to ask their representatives to cosign letters in support of critical library programs. With an abbreviated process this year, the House deadline for signatures is March 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ala officials


By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned


IVP Shifts Operations to Focus on Editorial Strengths

In a move its says will allow it to focus on acquisitions and reaching younger, digital-driven readers, IVP is outsourcing its distribution and product fulfillment services via Longleaf Services. The switch will eliminate 13 positions at IVP by September 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
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Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | News stories tagged with: #book market #bologna children #book fair #young readers #bologna book #children's book #children’s book


Growing Up in Between White and Black America

Davon Loeb’s debut memoir The In-Betweens follows the story of his childhood, adolescence, and early adulthood as a biracial young man growing up between various cultures, races, and identities. Loeb grows up with a Black mother and a white, Jewish father. In school, he is one of the few Black... Continue reading at Electric Literature

[ Electric Literature | 2023-02-09 12:00:00 UTC ]
More news stories like this | News stories tagged with: #post growing #black america #debut memoir #early adulthood #black mother #jewish father #electric literature #memoir


NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with: #performance marketing #told adweek #publisher announced


Tom Verlaine was the Strand’s Best Customer

Every bookstore has regulars, but no bookstore has such a wide and eccentric cast of recurring characters as New York’s Strand. To work there, as I did for one memorable year, is to know them: the sellers, the hagglers, the unyielding optimists checking in at the information desk for the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-07 09:57:29 UTC ]
More news stories like this | News stories tagged with: #bookstore


How to add custom screensaver images to your Kobo e-reader

Unlike Kindles, Kobo e-readers don’t have generic screensavers appear on screen when in standby mode. Not by default. Even on more premium models like the Kobo Libra 2 and Kobo Sage, your only options are your current book’s cover or a blank screen that says “Sleeping.”  Fortunately, if... Continue reading at PC World

[ PC World | 2023-01-27 17:00:00 UTC ]
More news stories like this | News stories tagged with: #free program #book covers #current read #book cover


Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


Literacy Focus: Welcoming Places, Safe Spaces

We spoke with four librarians about how they create safe spaces for their students, and why it matters so much to them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #literacy focus #safe spaces


US interest grows after Prince Harry book revelations

New York Times suggests Spare could be one of most divisive celebrity memoirs as comedians and talkshow hosts weigh inConcern, comedy, and confusion – Prince Harry’s upcoming book has generated different reactions across the US, his adopted home country.Excerpts from the autobiography Spare were... Continue reading at The Guardian

[ The Guardian | 2023-01-07 19:39:06 UTC ]
More news stories like this | News stories tagged with: #prince harry #autobiography spare #brother william #king charles #marry camilla #british army #upcoming book


A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community


A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community


United Talent Agency Grows Its Literary Business

With the acquisition of the literary agency Fletcher & Company, UTA added hundreds of authors to its client roster. The deal comes amid consolidation in the entertainment industry. Continue reading at The New York Times

[ The New York Times | 2023-01-04 17:18:03 UTC ]
More news stories like this | News stories tagged with: #entertainment industry #literary agency


Authors Guild Urges New York Governor to Sign Freelance Isn’t Free Act into Law

The bill is a crucial step to protect freelancers based in New York and hired by New York-based companies from wage theft, said Authors Guild CEO Mary Rasenberger in a letter to Governor Kathy Hochul. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #free act #wage theft #authors guild


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


Christian Publishers Sharpen a Direct-to-Consumer Focus

Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer focus #christian publishers


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content