Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Other Publishing stories related to: 'Focus on the customer to grow audiences, Shurin urges'

Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world

Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world

Literacy Focus: Welcoming Places, Safe Spaces

We spoke with four librarians about how they create safe spaces for their students, and why it matters so much to them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #literacy focus #safe spaces

US interest grows after Prince Harry book revelations

New York Times suggests Spare could be one of most divisive celebrity memoirs as comedians and talkshow hosts weigh inConcern, comedy, and confusion – Prince Harry’s upcoming book has generated different reactions across the US, his adopted home country.Excerpts from the autobiography Spare were... Continue reading at The Guardian

[ The Guardian | 2023-01-07 19:39:06 UTC ]
More news stories like this | News stories tagged with: #prince harry #autobiography spare #brother william #king charles #marry camilla #british army #upcoming book

A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community

A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community

United Talent Agency Grows Its Literary Business

With the acquisition of the literary agency Fletcher & Company, UTA added hundreds of authors to its client roster. The deal comes amid consolidation in the entertainment industry. Continue reading at The New York Times

[ The New York Times | 2023-01-04 17:18:03 UTC ]
More news stories like this | News stories tagged with: #entertainment industry #literary agency

Authors Guild Urges New York Governor to Sign Freelance Isn’t Free Act into Law

The bill is a crucial step to protect freelancers based in New York and hired by New York-based companies from wage theft, said Authors Guild CEO Mary Rasenberger in a letter to Governor Kathy Hochul. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #free act #wage theft #authors guild

How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media

Christian Publishers Sharpen a Direct-to-Consumer Focus

Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer focus #christian publishers

How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content

Literacy Focus: Reading Across Genders

We asked four teachers and librarians about the ways they encourage students and patrons to read books featuring protagonists of diverse gender identities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literacy focus

Booker prize winner urges people not to circulate pirated copies of his novel

Sri Lankan author Shehan Karunatilaka spent seven years writing The Seven Moons of Maali Almeida, which won the prestigious award on Monday, and asks readers to honour the work put into itBooker prize-winning author Shehan Karunatilaka has asked people not to circulate pirated versions of his... Continue reading at The Guardian

[ The Guardian | 2022-10-21 13:11:21 UTC ]
More news stories like this | News stories tagged with: #maali almeida #prestigious award #asks readers #facebook post #prize-winning author

‘Hope for Ukraine’ Focuses on Faith in Wartime

Chosen Books is publishing ‘Hope for Ukraine: Stories of Grit and Grace from the Front Lines of War,’ the first religion trade book to offer an on-the-ground perspective of the Russia-Ukraine conflict. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #chosen books #front lines #russia-ukraine conflict #trade book

Truss urged to invest in libraries and abolish tax on audiobooks

Authors and publishers’ organisations have also called on the new government to support author visits to schools and to introduce an online sales taxNew prime minister Liz Truss should abolish “the last remaining tax on reading”, ensure schools have funding for author visits and invest in... Continue reading at The Guardian

[ The Guardian | 2022-09-07 08:06:33 UTC ]
More news stories like this | News stories tagged with: #author visits #libraries

Schiffer Launches Craft-Focused Imprint

The Schiffer Craft imprint will launch in fall 2023, publishing approximately 25 crafting titles per season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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Frankfurt 2022: Translation, Live Audiences, Inclusivity

At Frankfurter Buchmesse this year: a trade fair supportive of free expression, diversity, and those who interpret these concepts for us. The post Frankfurt 2022: Translation, Live Audiences, Inclusivity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-18 18:15:42 UTC ]
More news stories like this | News stories tagged with: #free expression #frankfurter buchmesse

The UK’s Society of Authors Adds a New Disability-Focused Book Award

The Society of Authors in London opens its 2023 submission program, having awarded 32 writers and illustrators with 2022 prizes. The post The UK’s Society of Authors Adds a New Disability-Focused Book Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-05 13:37:47 UTC ]
More news stories like this | News stories tagged with: #book award

With Hearing Set, Court Urged to Dismiss Closely Watched Virginia Obscenity Lawsuits

A Virginia state judge has set an August 30 hearing for two lawsuits that seek to ban two popular books from bookshelves across the state, alleging they are “obscene” under an obscure state obscenity law. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hearing set #popular books