Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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After layoffs, Brit + Co to focus on direct-to-consumer biz

Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week.   “It’s not news that the media industry has been... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger emphasis #smaller publishers #licensing deals #consumer services #provide specifics


Sharjah to be LBF 2020 market focus

Sharjah in the United Arab Emirates (UAE) will be the market focus for The London Book Fair 2020 (LBF), organisers have revealed.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus


Sharjah Is Announced London Book Fair’s Market Focus 2020

In an announcement made at Sharjah Publishing City this morning (April 25), Sharjah has been named the 2020 London Book Fair Market Focus. The post Sharjah Is Announced London Book Fair’s Market Focus 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post sharjah


LifeWay Closures Come Into Focus

LifeWay Christian Resources will close two-thirds of its 170 bricks-and-mortar stores this summer, with the rest following by the year’s end. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-17 00:00:00 UTC ]
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W H Smith reveals plans to transform post office shops with bigger focus on books

W H Smith has revealed plans to refit its post office stores with a bigger emphasis on books. Continue reading at The Bookseller

[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger focus #revealed plans #bigger emphasis


Grazia hints at non-fiction focus in books coverage redesign

Grazia has run its last dedicated books page, 'Shelf Life', under books editor Alexandra Heminsley after a redesign. Continue reading at The Bookseller

[ The Bookseller | 2019-04-11 00:00:00 UTC ]
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Microsoft ebooks store closes and customer libraries to be deleted

Microsoft has removed the ebooks category from its online store in a move that will see purchased titles deleted from customer libraries. Continue reading at The Bookseller

[ The Bookseller | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online store


Snapchat to introduce 'audience network' at partner summit

Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age

[ Advertising Age | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #year ahead


Microsoft stops selling ebooks, offers refunds to customers

If you have been using the Microsoft Store as your point of purchase for ebooks, you're going to have to start shopping elsewhere. Microsoft has ditched the Books category from the store, and this means that not only will it not be possible to buy books from the Microsoft Store, but also that... Continue reading at Betanews

[ Betanews | 2019-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #microsoft store #offers refunds #books category #buy books #book purchases


New literary festival feeds growing appetite for all-female cultural events

Sandi Toksvig and Helen Lederer lead the drive to tackle gender inequality in the artsFrom this month’s Women of the World gathering on London’s South Bank to many smaller bespoke festivals and competitions, the demand for public events and festivals centred on the female experience is growing... Continue reading at The Guardian

[ The Guardian | 2019-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary event #south bank #public events #female experience #primadonna festival


One Day In at AWP 2019, a Focus On Reassurance

The opening day of the 2019 Association of Writers and Writing Programs (AWP) Conference in Portland, Ore., saw a renewed conference kick off after an off year at 2018's annual gathering, which was followed by months of organizational tumult. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening day #annual gathering


The pivot from traffic to audience: How early adopters lead change

Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday

[ Digiday | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #user engagement #forcing publishers


Publishers, you're focusing on the wrong metric for push notifications

With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB... Continue reading at Advertising Age

[ Advertising Age | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #push notifications #ad revenue


UK publishers urged to tackle library crisis

Big UK publishers need to lobby councils over the importance of their libraries in a “last ditch stand” to save the service, campaigner Tim Coates has claimed. Continue reading at The Bookseller

[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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INDONESIA FOCUS: Q+A Nirwan Dewanto

You started writing early in your high school days, what were you writing about most back then?I think it is exaggerating to say I started writing at high school. I was already writing, but it was mainly journaling, which was not for public consumption. There was a poem (about a tree in the... Continue reading at British Council global

[ British Council global | 2019-03-15 11:15:36 UTC ]
More news stories like this | News stories tagged with: #international audience #united kingdom #written word #market expectation #short stories #publishing industry #frankfurt book fair #london book fair


London Book Fair’s Market Focus Indonesia: Creative Industries and a Spice Café

Not just books: Laura Prinsloo, who chairs Jakarta's National Book Committee, says Market Focus Indonesia will stress 'everything from film, games, animation and apps, to character, entertainment, and intellectual property.' The post London Book Fair’s Market Focus Indonesia: Creative Industries... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative industries #intellectual property


UK sales of translated fiction grows by 5%

UK sales of translated fiction grew by 5.5% last year, largely thanks to sales by top authors like Jo Nesbo, research commissioned by the Man Booker International Prize shows. Continue reading at The Bookseller

[ The Bookseller | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk sales #top authors #jo nesbo #research commissioned


Bookouture promotes Taussig to head new US-focused team

Bookouture has promoted Kathryn Taussig to publishing director with responsibility for recruiting and leading a new US-focused team. Continue reading at The Bookseller

[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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INDONESIA FOCUS: Q+A Faisal Oddang

  Faisal Oddang will be talking about 'Traditional Stories in Contemporary Literature' at The London Book Fair on Wednesday 13 March at 11.30.   Hello Faisal Oddang. It’s very good to meet you. The first think that strikes me about you is that you are an exceptionally prolific writer. What is it... Continue reading at British Council global

[ British Council global | 2019-03-01 11:15:36 UTC ]
More news stories like this | News stories tagged with: #directly involved #london book fair


INDONESIA FOCUS: Q+A Sheila Rooswitha Putri

Sheila Rooswitha Putri will be appearing at Glasgow Zine Library with Arianne Maki and Ben Soedira on Saturday 16 March at 19.00.   Storytelling in pictures is fundamental to many cultures - what are the distinctive qualities of Indonesia’s traditions of visual narrative and how do you think... Continue reading at British Council global

[ British Council global | 2019-02-25 11:15:36 UTC ]
More news stories like this | News stories tagged with: #digital format #business manager #fake news #graphic novel