Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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BA urges MEPs to support controversial copyright law

Tim Godfray, executive chairman of the Booksellers Association, has written to all UK MEPs asking them to support publishers in their fight against copyright infringement. Continue reading at The Bookseller

[ The Bookseller | 2018-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim godfray #booksellers association #support publishers #copyright infringement


Publishing Mentorship Program Focuses on Representation

The book business is notoriously difficult to break into without the right connections. It is also notoriously white. And the Representation Matters Mentorship Program is ready to change all that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


LGBT+ writing is 'growing in confidence', Polari longlist shows

The Polari First Book Prize longlist shows that LGBT+ writing in the UK is "growing in scope and confidence,” the prize founder has said. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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Customers rally to support Imagined Things after shop's 'worst day'

An independent bookshop in Harrogate has experienced a "phenomenal" response to a desperate Twitter plea for sales after only taking £12.34 in a day. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshop


How France’s top Facebook publisher Chefclub is growing commerce

“We’d rather keep ad-free content that promotes Chefclub products at the end rather than inserting the content with a Facebook ad. That’s much healthier.” The post How France’s top Facebook publisher Chefclub is growing commerce appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-free content


City and Regional Magazines Capitalize on Custom Publishing

City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make sense #share information


Focus on international growth is 'next phase' for PRH, says Dohle

Penguin Random House will put a focus on international growth, especially in emerging markets, in its next phase of strategy implementation, global c.e.o. Markus Dohle has said. Continue reading at The Bookseller

[ The Bookseller | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #markus dohle #international growth #emerging markets


Facebook’s Grow magazine – for the business leader who wants to be cool as well as rich

The semi-evil social network has launched its latest venture, a lifestyle magazine for the elite. Just don’t call it a publisher ...Name: Grow.Age: One issue. Continue reading... Continue reading at The Guardian

[ The Guardian | 2018-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business leader #latest venture #lifestyle magazine


How publishers are bridging their Instagram and Facebook audiences

Following Facebook’s algorithm change, media companies are turning to Instagram, which is also turning them back to Facebook, albeit in a different way. The post How publishers are bridging their Instagram and Facebook audiences appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook audiences #algorithm change #media companies


BA's Bottomley urges parliamentarians to support 'heroic' bookshops

Booksellers Association president Nic Bottomley yesterday urged parliamentarians to support its representations to government to give "heroic" bookshops the same business rate exemptions as pubs in recognition of their community value. Continue reading at The Bookseller

[ The Bookseller | 2018-06-14 00:00:00 UTC ]
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Facebook Audience Network Added Auction Bidding for In-App Ads

Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek

[ AdWeek | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding #thousand impressions


New focus for DK Eyewitness

DK has redesigned its Eyewitness travel guides after research revealed that travellers are putting more faith in printed products despite the proliferation of online guides. Continue reading at The Bookseller

[ The Bookseller | 2018-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #research revealed


BookExpo 2018: The Audiobook Market Grows Globally

The audiobook boom is most prominent in North America, and it is spreading across the world, as discussed in a panel on Wednesday at the New York Rights Fair entitled “The Audiobook Heard ‘Round the World.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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NYRF 2018: The Audiobook Market Grows Globally

A panel at the New York Rights Fair featuring Storytel, audiobooks.com, and Kobo saw discussions about how the audiobook market is evolving around the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook market


Audiobooks and Open Access in Focus at CONTEC Mexico Conference in June

Reflecting a number of trends in international publishing, the upcoming CONTEC Mexico conference looks at how trends such as audiobooks and open access are playing out in Latin America and across the globe. The post Audiobooks and Open Access in Focus at CONTEC Mexico Conference in June appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post audiobooks #open access #international publishing #latin america


Publishers urge government on ebook VAT ahead of crunch EU meeting

Publishers are urging the UK government to support measures that would allow VAT to be removed on ebooks, audiobooks and online newspaper and magazine subscriptions in the UK. Continue reading at The Bookseller

[ The Bookseller | 2018-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk government #support measures #online newspaper #magazine subscriptions


How Kiplinger uses Facebook ads to grow its newsletters

The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads


Booksellers urged to tackle diversity with £50k worth of grants

The Booksellers Association has unveiled a raft of measures to improve diversity in bookselling, including handing out £50,000 worth of grants to bookshops. Continue reading at The Bookseller

[ The Bookseller | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tackle diversity #improve diversity


Indie Focus: Renewal and rediscovery with 'First Reformed,' 'Book Club' and 'Cold Water'

Hello! I'm Mark Olsen. Welcome to another edition of your regular field guide to a world of Only Good Movies. The newsletter team is back from vacation as our Cannes team has been hard at work covering this year’s festival. Justin Chang has been writing daily diaries, capturing first-look... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie focus #book club #mark olsen #good movies


BISG Annual Meeting Focuses on Returns, POD, Indie Retail, Millennials

In a series of panels held at its annual meeting in New York City, the Book Industry Study Group looked at the biggest issues facing the publishing supply chain today, including returns, POD technology, and millennial consumers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting