#experiential activations

Publishing news tagged with #experiential activations


The Daily Beast is Growing Thanks to Reader Loyalty

As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books coverage #experiential activations #daily beast #daily basis


In Its Third Year, New York Magazine's Vulture Festival Is Bigger Than Ever

For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #east coast #west coast #original series #experiential activations