In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant Article within a single post. The update, detailed today in a blog post, is in some ways similar to Snapchat's Discover feature, which lets designated media companies post directly to the app. "More than a year after launching Instant Articles, we continue to explore new features that improve the experience for people and publishers alike," Facebook product manager Josh Roberts wrote in a blog post detailing the news. "Publishers have told us they'd like to experiment with presenting packages of stories to their most engaged readers on Facebook." Here's how it works: When a user clicks on an Instant Article from a publisher, they will be able to swipe through multiple unrelated stories instead of just one. Then, just like with normal Facebook stories, users can choose to share a post, save it for later, open it in Safari or post it to other channels like Twitter or email. In a separate announcement today, the company debuted the Facebook Journalism Project. In a blog post detailing the endeavor, Facebook director of product Fidji Simo said the company is working to collaborate with media organizations on news storytelling formats, business models and ways to partner with... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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#months ago
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Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
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A sophisticated digital platform was missing from the world of cannabis publishing, so Derek Riedle and his wife decided to create one. Riedle is the CEO and founder of Civilized, a news and entertainment site that centers on cannabis culture. A "PR guy by training," Riedle worked in... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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#video capabilities
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#small group
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Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
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Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a... Continue reading at AdWeek
[ AdWeek | 2016-12-21 00:00:00 UTC ]
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On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
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#limited test
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Facebook's going to need all the help it can get to combat fake news. With that in mind, the company is enlisting users to fight the good fight, revealing a five-part plan to cleanse its platform of faux publishers that make money off click-bait headlines that contain blatant untruths. The... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday
[ Digiday | 2016-12-08 00:00:00 UTC ]
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Macmillan Children's Publishing Group will now offer all frontlist ebooks for library lending on the same day they go on sale in the retail market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
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Most publishers would agree that Facebook metrics have never been perfect. But the latest blunders have rocked confidence among some big media owners, forcing them to reassess where and how they should be allocating budget and resources to specific social platforms. Others believe the public mea... Continue reading at Digiday
[ Digiday | 2016-11-22 00:00:00 UTC ]
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It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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Tyndale House is strengthening its children's and young adult division, Tyndale Kids, by adding staff members and increasing acquisitions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-17 00:00:00 UTC ]
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Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday
[ Digiday | 2016-11-15 00:00:00 UTC ]
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Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday
[ Digiday | 2016-11-11 00:00:00 UTC ]
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Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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#video publishers
Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise.... Continue reading at Digiday
[ Digiday | 2016-11-09 00:00:00 UTC ]
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