The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
News tagged with:
#physical retailers
#digital advertising
#facebook introduces
Even compared to this year’s other brutal weeks for American journalism, the past seven days have been particularly turbulent. Last Wednesday, the publishing giant McClatchy reported severe liquidity problems along with its third-quarter results; its share price has since collapsed from $2.28 to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-20 13:10:34 UTC ]
More news stories like this | News stories tagged with:
#senior editor
#publishing giant
John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
More news stories like this | News stories tagged with:
#christmas advert
#authors call
#john lewis
#christmas ad
#bookshop
#children’s book
#bookseller
Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#recently unveiled
#makes sense
#ad spend
#digital media
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with:
#york magazine
#direct result
#online publishing
#digital media
It’s a good time to be a Kurt Vonnegut fan. While there’s never a bad month to dust off your banned book collection, November encapsulates all things Vonnegutian: the 50th anniversary of Slaughterhouse-Five, the grand opening of the permanent Kurt Vonnegut Museum & Library (KVML) in Kurt’s... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-08 15:29:23 UTC ]
More news stories like this | News stories tagged with:
#good time
#bad month
#grand opening
#banned book
Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network's efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry's Quick Fix Presents... Continue reading at AdWeek
[ AdWeek | 2019-10-30 18:10:00 UTC ]
More news stories like this | News stories tagged with:
#facebook watch
#public figures
#family cookbook
#cookbook
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
More news stories like this | News stories tagged with:
#profits fell
#anthony crupi
#silicon valley
#final season
#parting gift
#hearst
Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#extensively covered
#dark side
#measure audiences
#wide range
#driving forces
#machine learning
#hearst
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 10:29:51 UTC ]
More news stories like this | News stories tagged with:
#ann-christine diaz
#i-hsien sherwood
#young boy
#digital media
#publishing world
News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with:
#news corp
Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with:
#senior director
#ab inbev
#ll continue
#hard lemonade
#nielsen data
#bon viv
#nielsen
Two Australian online book retailers have suspended sales of Ronan Farrow’s investigation into #MeToo, following legal threats from one of the book’s subjects. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 08:21:31 UTC ]
More news stories like this | News stories tagged with:
#legal threats
#ronan farrow
##metoo
#online book
Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#direct response
#ve built
#context matters
#publishing tools
#biggest players
#digital publishing
#publishing partners
Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek
[ AdWeek | 2019-10-17 15:45:27 UTC ]
More news stories like this | News stories tagged with:
#european markets
#middle east
#publishing business
WH Smith has announced it is to buy US indie travel retailer Marshall Retail Group (MRG) for $400m. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 21:24:24 UTC ]
More news stories like this | News stories tagged with:
#wh smith
Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#digital publishers
Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek
[ AdWeek | 2019-10-15 16:45:31 UTC ]
More news stories like this | News stories tagged with:
#public figures
#digital publishers
Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-mail statement
#bad form
#full-time job
#twin brother
#digital media
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail sales
#lindsay rittenhouse
#pumpkin spice
#i-hsien sherwood
#alfred maskeroni
#digital publisher