The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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#physical retailers
#digital advertising
#facebook introduces
A reader recalls a favorite independent bookstore in Southampton in the UK. Hear all about radical bookshop October Books. Continue reading at Book Riot
[ Book Riot | 2019-08-06 10:39:02 UTC ]
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#independent bookstore
As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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#half earnings
#penguin random house
#pearson
Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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#living rooms
#media partners
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#share data
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#growing rapidly
#e-commerce site
#$3 billion
As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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#industry consolidation
#time warner
#digital media
Bud Selig’s memoir misses the sport’s magic, while two statheads explain its inspiring innovations. Continue reading at The Washington Post
[ The Washington Post | 2019-07-25 16:00:00 UTC ]
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#bud selig
#memoir
In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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#great job
#selling point
#record-breaking year
#late 1990s
#nielsen
Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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#good candidates
#market share
#search function
#lower cost
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#digital publishing
We talk to Galway institution Charlie Byrne’s Bookshop, which will celebrating its 30th birthday in October, and Nibbies Children’s Bookseller of the Year shortlistee, The Blessington Book Store. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 23:52:32 UTC ]
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#retail spotlight
#30th birthday
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Today, Google announced that Youngstown, Ohio, will be the first city in its Compass Experiment, a joint venture with newspaper publishing company McClatchy to revive local news. The announcement couldn't be more timely, as Youngstown's long standing... Continue reading at Engadget
[ Engadget | 2019-07-18 17:49:00 UTC ]
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#google announced
#joint venture
#newspaper publishing
Amazon is facing a European Commission (EC) anti-trust investigation into how it uses sensitive data from independent retailers who sell on its marketplace. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 20:36:53 UTC ]
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#sensitive data
#independent retailers
The Charlotte Business Journal has a new partner in our coverage of startups and innovation. Charlotte Inno officially launched this week. Charlotte Inno is the 13th market launched by American Inno, a division of the Charlotte Business Journal's parent company American City Business... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-12 16:05:23 UTC ]
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#increased focus
#business leaders
#digital media
If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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#google lens
#stranger things
From oldest to largest, most popular to smallest, explore the planet and update your travel plans with this list of the best libraries in the world. Continue reading at Book Riot
[ Book Riot | 2019-07-10 10:39:02 UTC ]
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#travel plans
#libraries
Legacy news publishers including McClatchy, Gatehouse and The Dallas Morning News have been adapting their sports-only paid subscription products now that pent-up demand has subsided. The post With sports, local newspapers try ‘unbundling’ the subscription appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-09 04:01:38 UTC ]
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#local newspapers
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Critical Linking, a daily roundup of the most interesting bookish links from around the web, is sponsored by Book Riot’s ... Continue reading at Book Riot
[ Book Riot | 2019-07-07 10:30:45 UTC ]
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#beautiful libraries
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Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
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#daily newsletter
#print version
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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#procter gamble
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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#great depression
#bottom line
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#internet companies
#time warner
UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week
[ Media Week | 2019-06-26 08:28:48 UTC ]
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#sell ads
#news publisher
Writers say a lack of funding and cuts to libraries mean children from disadvantaged backgrounds are missing out when it comes to school visits, after a new report shows that independent schools are far more likely to have welcomed an author in the past year than state schools. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 04:33:29 UTC ]
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#author visits
#disadvantaged backgrounds
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#report shows
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