The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
News tagged with:
#physical retailers
#digital advertising
#facebook introduces
Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | News stories tagged with:
#takeawaysfrom iab
#shoppable ads
#inbox daily
#biggest news
#forwarded email
#agency executives
#digital content
A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with:
#ip addresses
#article pages
#ad revenue
#demand-side platform
#held accountable
#bad actors
#publishing industry
Digital publisher The Local quickly became a focal point for English speakers across Europe when cases of the coronavirus were Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-17 19:30:22 UTC ]
More news stories like this | News stories tagged with:
#focal point
#digital publisher
Bookshops in England reported a brisk trade yesterday (Monday 15th June), with warm wishes from returning customers, as many reopened for the first time since the nationwide lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 09:17:10 UTC ]
More news stories like this | News stories tagged with:
#returning customers
Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
More news stories like this | News stories tagged with:
#boldwood books
#john blake
#ad lib
#e-book
Schools and libraries have been closed for months, but some kids aren’t going to get away with playing video games all summer. Kelly Passek -- a middle school librarian in Montgomery County, Virginia -- is sending out summer reading via drones. After... Continue reading at Engadget
[ Engadget | 2020-06-12 18:18:26 UTC ]
More news stories like this | News stories tagged with:
#summer reading
#local library
#deliver books
#libraries
Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
More news stories like this | News stories tagged with:
#nondisclosure agreements
#recent weeks
#clashed repeatedly
#hong kong
Of the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-29 21:38:27 UTC ]
More news stories like this | News stories tagged with:
#greater hit
#local journalism
#news corp
Suburban and regional papers won’t have standalone websites. Plus: ABC reposts tweet after backlashOf the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the devil is in the detail.The suburban and regional papers – such as the Inner West... Continue reading at The Guardian
[ The Guardian | 2020-05-29 01:07:11 UTC ]
More news stories like this | News stories tagged with:
#greater hit
#local journalism
#weekly beast
#regional papers
#home state
#ll find
#daily telegraph
#news corp
Profile Books will publish an exploration of condensed matter physics, The Physicks of Dirt by Felix Flicker. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 18:10:41 UTC ]
More news stories like this | News stories tagged with:
#profile books
Furloughs and salary cuts come to Outside magazine, Meredith doubles down on podcasts and more. The post Skift to Give Up Physical Office and Go All-Remote, CEO Says | News & Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-28 15:50:04 UTC ]
More news stories like this | News stories tagged with:
#news notes
#salary cuts
HarperCollins and Pan Macmillan have said they won't attend Frankfurt Book Fair's physical event, scheduled to take place in October, while other UK publishers and agents say they are uncertain about whether to go. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 12:40:55 UTC ]
More news stories like this | News stories tagged with:
#physical event
#uk publishers
#macmillan
#harpercollins
#physical book
Anticipating in-person participation from throughout Europe–and from abroad as travel restrictions allow–the fair will go forward. The post Frankfurter Buchmesse Is a Go: A 2020 Physical-and-Digital Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-27 16:15:42 UTC ]
More news stories like this | News stories tagged with:
#travel restrictions
#frankfurter buchmesse
“This is a Book for People who Love the National Parks” is an illustrated guide with fun nuggets of information. Continue reading at The Washington Post
[ The Washington Post | 2020-05-27 12:57:27 UTC ]
More news stories like this | News stories tagged with:
#national parks
#illustrated guide
During the coronavirus pandemic, Ed Yong, a staff writer for The Atlantic, has written an impressive series of in-depth articles on the virus that causes COVID-19 and the often confusing details about how it has spread, what medical experts say we should be doing about it, and what governments... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-21 11:45:15 UTC ]
More news stories like this | News stories tagged with:
#nielsen
From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model,... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-18 12:31:36 UTC ]
More news stories like this | News stories tagged with:
#local level
#email newsletters
#business model
#technology strategy
#digital media
The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad sales
#big fish
#digital publishers
THREE MUSLIM GIRLS — two sisters and their cousin — stood in the sunshine on the grounds of the Diggi Palace Hotel in Jaipur, where the world’s largest literary festival took place over five days in late January. All around them, young people streamed into the sprawling compound, before a... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-05-14 17:00:42 UTC ]
More news stories like this | News stories tagged with:
#late january
#pandemic changed
#literature festival
#literary festival
After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
More news stories like this | News stories tagged with:
#digital engagement
#roughly half
#apple news+
#lead generation
#cash flow
#high priority
Almost two years after it first started talking about the idea, Facebook finally announced the members of its Oversight Board, the “Supreme Court” that will—theoretically, at least—have the ability to overrule Facebook and its chief executive Mark Zuckerberg about whether certain types of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-14 11:45:42 UTC ]
More news stories like this | News stories tagged with:
#online magazine
#peer review
#disease control