The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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The Minnesota senator is tackling antitrust issues with a new law and a new book: “We’ve got to look at everything when it comes to putting rules in for tech.” Antitrust may become Senator Amy Klobuchar’s signature issue, and if things go right, the pinnacle achievement of her years in Congress.... Continue reading at Fast Company
[ Fast Company | 2021-02-05 00:00:32 UTC ]
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John Murray is embarking on a PR and marketing campaign for Mick Herron's Slough House, hosting a raft of events with booksellers online in a show of support for both the series and retailers during the latest lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 00:21:11 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age
[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
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Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek
[ AdWeek | 2021-01-11 18:55:42 UTC ]
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It’s been a bad year for libraries and those who love them. Despite some interesting tech innovations (we could have been cleaning our books with UV rays this whole time!), many temporarily reopened libraries are closing again due to surging COVID numbers and COVID exposures, and many other... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-11 18:26:49 UTC ]
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Transworld has bought She’s In CTRL, a book "about women, tech and daring to dream" by Dr Anne-Marie Imafidon, a leading advocate for girls going into STEM careers as the founder of social enterprise Stemettes. Continue reading at The Bookseller
[ The Bookseller | 2021-01-10 19:45:10 UTC ]
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A non-fiction work about fungi and books with local interest are among the top-selling titles for indies ahead of Christmas, The Bookseller has been told. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 16:31:47 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age
[ Advertising Age | 2020-12-04 11:04:31 UTC ]
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Jason Reynolds: two-time National Book Award finalist, TIME 100 Next honoree, and, apparently, real-life angel. Yesterday, for Giving Tuesday, the Look Both Ways and Ghost author let us know via Twitter that he’d bought the entire inventory of his books from local bookstores across DC, so... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-03 18:19:56 UTC ]
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In the mood for a little holiday shopping? You know what they say: November is the new December! Who says that? Independent bookstores that need your support now! So here are a dozen new books hitting shelves today. Go forth! * Ernest Cline, Ready Player Two (Ballantine) “This sequel, nine years... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-24 12:39:52 UTC ]
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Customer behaviour is shifting towards ethical consumerism while online becomes much more than a “hits business”, Bookshop.org's UK m.d. Nicole Vanderbilt has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 19:59:59 UTC ]
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Sharjah International Book Fair has fulfilled its planned 11-day physical exhibition-floor run and three-day publishers conference. The post Sharjah Concludes Physical Book Fair Reporting 382,000 Attendees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-17 15:54:45 UTC ]
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Eleven areas in Scotland are being moved to tier four restrictions, meaning all non-essential shops have to close, Nicola Sturgeon has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 11:02:32 UTC ]
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