The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Speaking of a mission 'to embed trust in research,' Springer Nature again this year offers a series of digital discussions during Frankfurt. The post Springer Nature at Frankfurt: Physical Stand, Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-13 20:29:19 UTC ]
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We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget
[ Engadget | 2021-10-06 11:15:08 UTC ]
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The Frankfurt Book Fair is preparing for up to 25,000 daily fairgoers, after a number of trade figures were convinced to attend by the eagerness of industry colleagues. Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 09:29:05 UTC ]
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Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News
[ ABC News | 2021-09-21 20:37:02 UTC ]
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The technology of Speechki, an exhibitor at Frankfurter Buchmesse, offers faster, less expensive paths to audiobook production. (Sponsored) The post Speechki: Synthetic Voicing to Augment the Industry’s Audiobook Inventory appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-21 19:39:32 UTC ]
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Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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From bookmobiles to charming brick and mortar stores to online book emporiums, these Indigenous owned bookstores are well worth the visit. Continue reading at Book Riot
[ Book Riot | 2021-09-13 10:34:00 UTC ]
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Ahead of its 25-year anniversary, the founder of independent bookshop No Alibis talks about his budding list of publications, its roots in the crime fiction community, and the famous faces who have visited its renowned in-store gigs. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 12:39:31 UTC ]
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Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Using close to 100 exhibitor tents, the Warsaw Book Fair moves outdoors this month to make its return in an open-air setting. The post Warsaw Book Fair Returns in Physical Rendition, September 9 to 12 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-03 12:25:43 UTC ]
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Watching local channels just got a lot more expensive unless you can use an antenna. Locast, a nonprofit service that used a loophole in copyright law to stream local TV channels on the cheap, delivered a blow to cord cutters this week by abruptly suspending its operations.Read Full Story Continue reading at Fast Company
[ Fast Company | 2021-09-02 15:10:40 UTC ]
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Locast, a company that claimed to improve access to local TV stations for people who can’t get the signal via traditional means, has been dealt a blow by a New York Court. It lost a courtroom battle with CBS, ABC, NBC and Fox, which said the company was violating copyright. Deadline reports the... Continue reading at Engadget
[ Engadget | 2021-09-02 11:15:37 UTC ]
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A company purporting to improve access to local TV stations for people who can’t access the signal via traditional means has been dealt a blow by a New York Court. Locast has lost the courtroom skirmish started by CBS, ABC, NBC and Fox, which said that the company was violating their copyright.... Continue reading at Engadget
[ Engadget | 2021-09-01 10:42:15 UTC ]
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With a focus on 'New Intimacy' during the ongoing pandemic, Ukraine's International Book Space Festival in Dnipro runs September 3 to 5. The post Ukraine’s International Book Space Festival Returns as a Physical Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-26 14:56:50 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Zoom book clubs and e-books are no match for physical books and the experience of sharing them with friends in person. Continue reading at The Washington Post
[ The Washington Post | 2021-08-10 15:56:12 UTC ]
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The Cliveden Literary Festival is public-facing and has yet to announce its actual programing for its 2021 edition. The post England’s Cliveden Literary Festival Plans a Physical Presentation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-04 20:41:18 UTC ]
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