Facebook encourages visits to physical retailers through customizable ads to local inventory

The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
News tagged with: #physical retailers #digital advertising #facebook introduces

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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

Did Facebook ‘cancel Abe Lincoln’? The truth is complicated — and alarming.

A conservative publisher’s rejected ad for a historical novel led to complaints of cancel culture. Here’s what really happened. Continue reading at The Washington Post

[ The Washington Post | 2021-03-04 13:00:00 UTC ]
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Online retailer Bookshop.org makes 'remarkable' £1m for indies in first four months

Retail website Bookshop.org has made more than £1m in profit for indie bookshops, hitting the milestone just four months after its UK launch. Continue reading at The Bookseller

[ The Bookseller | 2021-02-28 21:26:00 UTC ]
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Chancellor to offer shops £6k 'restart grants' and ponders online retail tax

Chancellor Rishi Sunak will offer shops in England grants of up to £6,000 to help them start trading again in this week's Budget and may also be planning a tax on online retail. Continue reading at The Bookseller

[ The Bookseller | 2021-02-28 15:29:53 UTC ]
More news stories like this | News stories tagged with: #start trading #online retail

Australia's standoff with Facebook has lessons for Canada, publisher says

Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC

[ CBC | 2021-02-25 20:47:52 UTC ]
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Physical events to return at Theakston crime writing festival

Organisers of the Theakston Old Peculier Crime Writing Festival have confirmed live events will go ahead later this year, after the government unveiled its roadmap out of lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:25:47 UTC ]
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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Balding and Giedroyc headline ‘Emma Kennedy’s Bookshelf’ on Facebook

Actress and author Emma Kennedy will interview Clare Balding, Mel Giedroyc and Katy Brand for upcoming episodes of her Facebook Live Bookclub. Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 17:03:29 UTC ]
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8 Wonderful Libraries to Visit Post-Pandemic

If you're planning some bookish trips for the future, don't miss adding these gorgeous libraries to visit post-pandemic to the list. Continue reading at Book Riot

[ Book Riot | 2021-02-22 11:30:00 UTC ]
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Local news could disappear if Canada doesn't stand up to tech giants, Winnipeg newspaper publisher says

Days after Canada pledged to make Facebook pay for news content amid an ongoing media battle with tech giants, a Winnipeg newspaper publisher is warning local news could be in trouble if the government doesn’t take bold action. Continue reading at CBC

[ CBC | 2021-02-21 22:04:21 UTC ]
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Booktopia Facebook page erased in Australian news dispute

Australia's largest online book retailer Booktopia has had its Facebook page's contents erased following a row between the country's government and the social media giant. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 21:21:39 UTC ]
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How a visit to Iceland inspired a futurist novel of climate change and hope

Australian author Charlotte McConaghy brings 'Migrations' to the L.A. Times Book Club Feb. 24. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-02-17 16:00:28 UTC ]
More news stories like this | News stories tagged with: #climate change #times book #australian author

Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
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Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Melissa Broder’s ‘Milk Fed’ is a delectable exploration of physical and emotional hunger

A woman, rigid in her diet, finally gives in to her cravings in Broder’s follow-up to “The Pisces.” Continue reading at The Washington Post

[ The Washington Post | 2021-02-09 14:41:03 UTC ]
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15 new books to get from your local indie this week.

Is there anything better than (safe, socially distanced, double masked, sanitized) browsing at your local indie? I was having the crumbiest day the other day, and I passed by my local bookstore (the Greenlight on Flatbush, if you know it) as I was running errands. Well, I couldn’t not go in.... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-09 13:30:25 UTC ]
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Online retailer Bookshop.org makes shared pool payments monthly

Bookshop.org is to introduce more regular shared pool payments for booksellers, in addition to paid advertising which will see bookshops sharing 50% of revenues. Continue reading at The Bookseller

[ The Bookseller | 2021-02-09 07:40:24 UTC ]
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Bluebird claims Facebook first for Shukla's Brown Baby campaign

Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media