Facebook encourages visits to physical retailers through customizable ads to local inventory

The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
News tagged with: #physical retailers #digital advertising #facebook introduces

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Facebook, Fox, and what ‘killing people’ means in a pandemic

Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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Poster artists remind us what makes national parks worth visiting

“The Art of the National Parks” is a collection of screen-printed posters portraying the Badlands and beyond. Continue reading at The Washington Post

[ The Washington Post | 2021-07-20 12:00:00 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media


Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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Retail Sales Finish Fiscal 2021 Down 22.5% at B&NE

Sales in Barnes & Noble Education’s retail division, by far its largest group, showed some improvement in the final quarter of fiscal 2021 ended May 1, 2021, but sales for the full year declined 22.5%, to $1.33 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-30 00:00:00 UTC ]
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Blackstone Thrives with Physical Audio

The Ashland, Ore.–based independent audiobook publisher is seeing double-digit growth for CDs and MP3-CDs thanks to new partnerships, even as other publishers abandon the formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #physical audio #double-digit growth #audiobook


Tbilisi International Book Festival Returns to Physical Production

With a full schedule of in-person events and activities, the 2021 Tbilisi International Book Festival in Georgia takes place this week, and attendee registration is now open. The post Tbilisi International Book Festival Returns to Physical Production appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-22 18:37:50 UTC ]
More news stories like this | News stories tagged with: #full schedule #in-person events


A Better Way to Produce Books Locally and Fulfill Global Demand: Spotlight on HP Publishing Solutions

Through its global print partner network, HP offers publishers a more economic, sustainable, and resilient way to do business. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-31 04:00:00 UTC ]
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Malorie Blackman | 'I can only hope that my books encourage further debate and discussion'

This August, former Waterstones children's laureate Malorie Blackman will release the conclusion to her Noughts & Crosses series, Endgame (Penguin Random House Children’s UK). Continue reading at The Bookseller

[ The Bookseller | 2021-05-29 00:40:24 UTC ]
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WhatsApp: Facebook-owned app goes to court over India privacy rules

WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World

[ BBC World | 2021-05-26 10:59:05 UTC ]
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Broadening the funding conversation—and not just the spotlight—on local news

#FollowLocalJournalists. That’s the hashtag on a campaign that Twitter is launching today to encourage its users to do just that. According to Sara Fischer, of Axios, in addition to social-media activity, the campaign is running full-page ads in local papers owned by Gannett (including the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-03 12:04:28 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version


Outcry over book ‘censorship’ reveals how online retailers choose books — or don’t

Bricks-and-mortar booksellers curate books for you. Online, the decisions are more arbitrary. Continue reading at The Washington Post

[ The Washington Post | 2021-04-22 10:00:00 UTC ]
More news stories like this | News stories tagged with: #book censorship


Bologna Children’s Book Fair Cancels Its Physical 2021 Fair

The Bologna International Children's Book Fair announces a digital-only edition for 2021, cancelling its physical fair over the COVID-19 pandemic. The post Bologna Children’s Book Fair Cancels Its Physical 2021 Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-09 05:12:11 UTC ]
More news stories like this | News stories tagged with: #bologna children #physical fair #covid-19 pandemic #bologna children’s book fair #children's book #children’s book


Ishiguro tops retail site Bookshop's first monthly chart

Retail website Bookshop.org has revealed its first Indie Champions list, a new monthly chart of its bestselling books, with Kazuo Ishiguro's Klara and the Sun (Faber) hitting number one in March. Continue reading at The Bookseller

[ The Bookseller | 2021-04-01 05:42:02 UTC ]
More news stories like this | News stories tagged with: #bestselling books #kazuo ishiguro


Full STEAM Ahead: Activity Books Encourage Hands-On Learning Surge

In a most unusual year shaped by the pandemic, as educators and their students faced a variety of school-day scenarios that included virtual learning, one thing was constant—the need for engaging lessons tackling STEM and STEAM concepts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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The Works to set up shop in Edinburgh retail park

A branch of The Works is to open in Edinburgh's Straiton Retail Park, coinciding with the reopening of bookshops across Scotland on 26th April, The Bookseller can report. Continue reading at The Bookseller

[ The Bookseller | 2021-03-22 06:49:48 UTC ]
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Facebook and News Corp Strike Pay Deal for Australian Content

The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times

[ The New York Times | 2021-03-16 18:21:40 UTC ]
More news stories like this | News stories tagged with: #australian content #legislation passed #australian government #news corp


Facebook to pay News Corp for content in Australia

The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News

[ BBC News | 2021-03-16 09:56:32 UTC ]
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Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian content #scott morrison #news corp