Broadening the funding conversation—and not just the spotlight—on local news

#FollowLocalJournalists. That’s the hashtag on a campaign that Twitter is launching today to encourage its users to do just that. According to Sara Fischer, of Axios, in addition to social-media activity, the campaign is running full-page ads in local papers owned by Gannett (including the Detroit Free Press and Columbus Dispatch) and McClatchy (including the Miami Herald and Kansas City Star); the ads will steer readers to Twitter Lists of local reporters that they can follow. “Local journalists are so incredibly important to the conversation on Twitter,” Niketa Patel, head of print and digital news partnerships at the platform, told Fischer. “We’re viewing this as a way of ensuring that Twitter is giving local journalists a national spotlight.” The campaign enters into a landscape of debates, developments, and initiatives aimed, in myriad ways and with differing intent, at boosting local news—a landscape that has long been crowded, and where the financial fallout from the coronavirus pandemic has raised the stakes. Social platforms—Twitter, but mainly Facebook and Google—have been at the center of the conversation, thanks to their philanthropic donations to newsrooms, or, in the case of the latter two companies, government efforts, in Australia and elsewhere, to force them to pay news outlets when featuring their content. Separately, Facebook said last week that it will spend five-million dollars to lure independent US-based journalists to cover local news on a... Continue reading at 'Columbia Journalism Review'

[ Columbia Journalism Review | 2021-05-03 12:04:28 UTC ]
News tagged with: #terrible price #major interview #john swartzwelder #typically doesn #philip defranco #dedicating $30 #$40 billion #estimated $3 ##fundlocaljournalists #bell asked ##followlocaljournalists #social platforms—twitter ##followlocaljournalists campaign #criticism—emily bell #publishing platform

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