Email newsletters have a measurement problem

Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-21 00:00:00 UTC ]
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Other Publishing stories related to: 'Email newsletters have a measurement problem'

Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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Twitter’s rebrand to X could worsen its legal and financial problems

Twitter’s rebrand to X is well underway. The name and iconic bird logo have been (mostly) stripped from the company’s San Francisco headquarters, and an “X” has replaced the blue bird atop twitter.com. Elon Musk has said the change is about more than just the name. He wants to turn the service... Continue reading at Engadget

[ Engadget | 2023-07-25 23:39:14 UTC ]
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Why measurement rivals Nielsen and EDO are teaming up

Disney, Warner Bros. Discovery and Mediahub among early users of the integrated data from Nielsen and EDO. Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 09:00:00 UTC ]
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Netflix’s ‘3 Body Problem’ first look confirms January 2024 premiere

Netflix just dropped the first reveal trailer for the forthcoming 3 Body Problem science fiction series at its Tudum fan event, along with a premiere month of January. This is a short delay for the anticipated series, as it was originally supposed to air this year.If the name of the show sounds... Continue reading at Engadget

[ Engadget | 2023-06-17 21:39:27 UTC ]
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‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’

PR pros say they're feeling the pressure of new client demands in a changing digital media landscape. Continue reading at Digiday

[ Digiday | 2023-05-10 04:01:00 UTC ]
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‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’

PR pros say they're feeling the pressure of new client demands in a changing digital media landscape. Continue reading at Digiday

[ Digiday | 2023-05-10 04:01:00 UTC ]
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Christian Publishers Measure a DEI Baseline

A first-time survey of the ethnic, racial, and gender makeup of Christian publishing shows the industry is overwhelmingly white and chiefly led by men. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

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[ Digiday | 2023-05-05 04:01:00 UTC ]
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Nielsen and the Future of TV Measurement

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[ AdWeek | 2023-05-02 20:53:41 UTC ]
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Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

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[ AdWeek | 2023-04-25 14:14:53 UTC ]
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TV measurement should include homes with no TVs, research group says

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[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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7 Newsletters That Will Help Get Your Book Published

For writers at every stage, the publishing industry can feel inaccessible. There are so many steps between drafting a book and seeing it out in the world. Especially for debut hopefuls, it’s more than a little intimidating: how do we know what we don’t know? Meanwhile, those who’ve already... Continue reading at Electric Literature

[ Electric Literature | 2023-03-24 11:00:00 UTC ]
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VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue

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[ AdWeek | 2023-03-09 17:32:38 UTC ]
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Nielsen and Netflix Expand Partnership for Global Measurement

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[ AdWeek | 2023-01-18 12:00:00 UTC ]
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The Morning After: Disgraced FTX founder Sam Bankman-Fried started a newsletter

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[ Engadget | 2023-01-13 12:15:24 UTC ]
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[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

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[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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After Further Revue, Twitter to Shut Down Newsletter Publishing Platform Jan. 18

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[ AdWeek | 2022-12-14 23:00:00 UTC ]
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[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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