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Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at 'AdWeek'
[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this | News stories tagged with:
#cross-platform measurement
#latest effort
#media agencies
#streaming platforms
#nielsen
Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-07 00:08:01 UTC ]
More news stories like this | News stories tagged with:
#private-equity firms
#high priority
#providesmarketing data
#advertising agencies
#rough run
#things don
#slightly higher
#stem decline
#cross-platform measurement
#movie reporting
#measurement relationship
#three-firm market
#ongoing securities
#helped push
#quarterly loss
#nielsen
Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-07 00:08:01 UTC ]
More news stories like this | News stories tagged with:
#private-equity firms
#high priority
#providesmarketing data
#advertising agencies
#rough run
#things don
#slightly higher
#stem decline
#cross-platform measurement
#movie reporting
#measurement relationship
#three-firm market
#ongoing securities
#helped push
#quarterly loss
#nielsen