Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-21 00:00:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Novelist, essayist, professor, and, MacArthur “Genius” Fellow Charles Johnson has worked for years as a professional cartoonist and illustrator, and his new book, 'All Your Racial Problems Will Soon End,' collects 50 years of his cartooning. An 11-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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Following mass complaints about line-ups, flight disruptions and missing baggage at Pearson International Airport, some tourism groups fear travellers may choose to bypass Toronto. Continue reading at CBC
[ CBC | 2022-07-29 08:00:00 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Sibert Medal Honoree Melissa Stewart has written more than 200 science books for children. Here, she argues that many children gravitate towards nonfiction books, but adults may be steering them away because of their own assumptions and biases, to the detriment. of young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
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The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek
[ AdWeek | 2022-07-12 10:01:54 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age
[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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The expanding role of the Federal Reserve has harmful consequences, Lev Menand argues. Continue reading at The Washington Post
[ The Washington Post | 2022-05-27 12:00:24 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age
[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at Advertising Age
[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta. Continue reading at Advertising Age
[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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PW sat down to chat with acclaimed actor Oscar Isaac, veteran comics author Brian Buccellato, and illustrator Christian Ward about their new graphic novel, Head Wounds: Sparrow, creative collaboration, and a whole lot more. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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The news publishing company said it thought the breach affected a “limited number” of accounts. Continue reading at The New York Times
[ The New York Times | 2022-02-05 00:27:33 UTC ]
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The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company
[ Fast Company | 2022-02-04 12:56:21 UTC ]
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