Email newsletters have a measurement problem

Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-21 00:00:00 UTC ]
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A Scientist Tries to Understand Her Family Problems Through Mice

Yaa Gyasi’s debut novel Homegoing told the story of two branches of a Ghanaian family, one descended from a woman who marries a white slave trader and whose line stays in Ghana, another descended from her half-sister who is captured and sent to America in bondage. Gyasi’s second novel... Continue reading at Electric Literature

[ Electric Literature | 2020-09-11 11:00:00 UTC ]
More news stories like this | News stories tagged with: #debut novel #electric literature #transcendent kingdom #yaa gyasi

Chelsea Green acquires book questioning pandemic measures

Chelsea Green Publishing will publish Corona, False Alarm? by Dr Sucharit Bhakdi and Dr Karina Reiss, which has been a bestseller in Germany. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 14:37:44 UTC ]
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Netflix secures rights to Cixin Liu’s Three-Body Problem trilogy

David Benioff and D B Weiss, creators of HBO’s "Game of Thrones", are adapting Cixin Liu’s science fiction trilogy The Three-Body Problem for Netflix. Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 17:51:43 UTC ]
More news stories like this | News stories tagged with: #science fiction #three-body problem #david benioff #cixin liu

'Game of Thrones' duo are making a 'Three-Body Problem' series for Netflix

Fresh off of adapting a book series that did pretty well as a TV show, Game of Thrones creators David Benioff and D.B. Weiss are bringing another trilogy of novels to the small screen. Along with Alexander Woo (The Terror: Infamy and True Blood), the... Continue reading at Engadget

[ Engadget | 2020-09-01 15:20:58 UTC ]
More news stories like this | News stories tagged with: #book series #true blood #alexander woo #small screen #tv show #three-body problem

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
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After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek

[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek

[ AdWeek | 2020-07-10 15:04:30 UTC ]
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Politico Takes Daily Newsletters Weekly for Some Readers

Subscribers to Politico’s newsletters will soon receive a weekly version rather than daily if they aren’t Politico Pro members. The publisher announced this Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-18 18:00:14 UTC ]
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NBCC Board Gutted as Fallout Over Leaked Emails, Race Issues Widens

The turmoil that roiled the National Book Critics Circle last week continued throughout the weekend and into Monday morning as concerns over matters of race and privacy continue to split the organization's board of directors. As of press time, at least 13 members have resigned from the typically... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
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The Problem With All The Books Publishing This Fall: Critical Linking, June 10, 2020

A daily roundup of the most interesting and awesome bookish links from around the web! Continue reading at Book Riot

[ Book Riot | 2020-06-10 10:30:05 UTC ]
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Publishing Needs to Face Its Ableism Problem

The communications manager of We Need Diverse Books asks that publishers continue to allow employees to work from home after the Covid-19 outbreak fades. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Houston, we have a problem: how bookshops might prepare for reopening

Fifty years ago this week, the world watched the unfolding drama of Apollo 13, the space mission hit by an explosion en route to the Moon. The astronauts - using the lunar lander as a lifeboat - endured plunging temperatures, carbon monoxide poisoning, illness and dangerous uncertainty as they... Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 13:51:53 UTC ]
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Indie Bookstores Report Problems with GoFundMe Disbursements

Several indie bookstores that launched GoFundMe campaigns in March are reporting that the funds raised on that platform are not being disbursed to them as promised, despite repeated inquiries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-13 04:00:00 UTC ]
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Ingram ramps up Covid-19 hygiene measures to stay open

Ingram says it has ramped up its cleaning routines to remain open for business during the Covid-19 pandemic, and has seen a rise in use of its print-on-demand programme. Continue reading at The Bookseller

[ The Bookseller | 2020-04-01 17:19:09 UTC ]
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Are women's book festivals part of the problem?

The moment they hit the press, the reviews for The Mirror And The Light were glowing. A “shoo-in for the Booker Prize” said the Guardian. “A masterpiece of historical fiction” according to the Independent. “Does it merit another Booker?” asks the Evening Standard, before concluding “yes it... Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 10:51:38 UTC ]
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Quarto 'pleased' to post 2019 profit, but pandemic forces cost-cutting measures

Quarto has posted a trading update for its 2019 results, saying it expects revenues to slip 9% to $135.8m (2018: $149.3m) but will be returning a profit of $2.9m. Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 02:44:11 UTC ]
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