Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-21 00:00:00 UTC ]
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The L.A. Times Book Club's 2020 selections include "On Earth We're Briefly Gorgeous" and "American Dirt." Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-21 16:00:22 UTC ]
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In an open letter sent today (Tuesday 17th December) to research funder consortium cOAlition S, Springer Nature has urged the coalition to make amendments to its proposed framework on transformative journals, currently out for consultation. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 23:07:57 UTC ]
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Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to create and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-02 05:00:00 UTC ]
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Comic book creators search for ways to combat the rise of illegal digital sharing of their work. Continue reading at BBC World
[ BBC World | 2019-11-29 13:41:32 UTC ]
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The L.A. Times Book Club will read "Barking to the Choir" by Homeboy Industries founder Gregory Boyle. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-11-23 16:00:23 UTC ]
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Andersen Press has snapped up two picture books to help children tackle their problems and worries from poet Rachel Rooney and artist Zehra Hicks. Continue reading at The Bookseller
[ The Bookseller | 2019-11-03 21:05:13 UTC ]
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As the writing challenge turns 20, it’s time for the publishing industry to challenge itself. Continue reading at HuffPost
[ HuffPost | 2019-11-01 09:45:13 UTC ]
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AT THE RISK of stating the obvious, most books of poetry are short. This is a function of how difficult they are to write (and read), and also a bit of tradition. The numbers back this up. Based on National Book Award winners and finalists since 2010 (for a single collection), the average length... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-27 19:00:03 UTC ]
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An indie bookseller urges publishers to pay more attention to the way they ship their cargo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek
[ AdWeek | 2019-10-21 16:54:19 UTC ]
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Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek
[ AdWeek | 2019-10-03 10:00:35 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Tom Harty sounds like a guy who thought he’d bought a shiny new car, only to find out the engine had been removed right before he wrote the check. And who then failed to report the theft to his insurance company in a timely manner. Earlier this month, the Meredith CEO made some revealing... Continue reading at Publishing Executive
[ Publishing Executive | 2019-09-16 13:41:06 UTC ]
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Margaret Atwood’s follow-up to The Handmaid’s Tale was subject of intense media scrutiny and—as its publisher and agent reveal—repeated hacking attacks and tight security processes. Continue reading at The Bookseller
[ The Bookseller | 2019-09-13 02:10:01 UTC ]
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Earlier this week noted toaster-review site and server farm Amazon enraged booksellers across the country by breaking the sales embargo on Margaret Atwood’s The Testaments; yesterday, writing for Medium’s tech channel OneZero, Angela Lashbrook gave Amazon’s book club division, Goodreads, an... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-05 15:15:31 UTC ]
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Actor George Takei shares "They Called Us Enemy" with L.A. Times Book Club readers Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-04 14:00:30 UTC ]
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"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy... Continue reading at Digiday
[ Digiday | 2019-08-29 04:00:39 UTC ]
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UK publishers at the Beijing International Book Fair last week saw typically buoyant rights trading, as the country's book market boom continues in 2019, with double-digit growth at the half-year stage. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 09:09:20 UTC ]
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In this new era of mutual assistancem a bookseller offers his advice to Amazon regarding the counterfeit books issue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-22 11:00:16 UTC ]
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