Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-21 00:00:00 UTC ]
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There was a core of optimism at the Book Industry Study Group’s annual meeting in New York, despite sluggish trade sales and challenges facing the business – from old problems roaring back, like returns and piracy, to that new mystery, blockchain technology. Continue reading at The Bookseller
[ The Bookseller | 2018-05-02 00:00:00 UTC ]
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Welcome to the L.A. Times Books newsletter! I’m books editor Carolyn Kellogg and I’m really excited for the Los Angeles Times Festival of Books this weekend. What you’ll find in our book section in print and online this week (and last!) are all stories dedicated to the authors coming to the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-21 00:00:00 UTC ]
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Book sales of Dashner, Asher, and Alexie have taken some hits since they were accused of sexual and emotional harassment and abuse earlier this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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The Week in Libraries, April 13, 2018—Among this week's headlines: No MLS required for the next ALA boss; Wanda Brown wins ALA presidency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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No one in publishing can “feel smug” about the issue of gender pay, Hachette c.e.o. David Shelley has said, while urging publishers to also consider intersectionality and unconscious bias when discussing issues of diversity and inclusion. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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A Guardian investigation shows there were whole months last year when not a single BAME person featured on the cover of our biggest-selling magazines. And when it comes to children’s magazines, the problem is even worse Women’s magazine editors have always understood the importance of a good... Continue reading at The Guardian
[ The Guardian | 2018-04-10 00:00:00 UTC ]
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In the the wake of the Cambridge Analytica scandal, PW talks to University of Virginia Media Studies professor Siva Vaidhyanathan, author of the forthcoming 'Antisocial Media: How Facebook Disconnects Us and Undermines Democracy' (Oxford University Press) about Facebook’s sprawling influence in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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A top AT&T Inc. executive was questioned Thursday about past emails critical of content providers selling programming to online distributors as the government argued that the telecommunications giant should not be allowed to purchase Time Warner Inc. In the third week of an antitrust suit to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-06 00:00:00 UTC ]
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Good morning! I’m Carolyn Kellogg, books editor of the L.A. Times, with this week’s newsletter. THE BIG STORY Barry Gifford is famous for his tales of outsiders, including Sailor and Lula in “Wild at Heart.” Jim Ruland sits down with the author in his Berkeley studio to talk about his... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-17 00:00:00 UTC ]
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Women are half the world's population and the majority of university graduates. They are most of the young doctors, lawyers and accountants. A girl can grow up to be a prime minister, a priest, a prison guard, and yes, even a princess. There's a million and one ways to be a woman in today's... Continue reading at Stuff
[ Stuff | 2018-03-16 00:00:00 UTC ]
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Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company
[ Fast Company | 2018-03-14 00:00:00 UTC ]
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Maths - No Problem! has been named Ingram Content Group Independent Publisher of the Year at this year's IPG Independent Publishers Awards. Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Bonnier Publishing "wrestled with profitability problems" as the result of its rapid growth in 2017, financial accounts revealed a week before its chief executive Richard Johnson's departure. Continue reading at The Bookseller
[ The Bookseller | 2018-02-27 00:00:00 UTC ]
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SAGE’s global publishing boss reveals how he had to ditch his first name to get noticed by potential employers in the industry. Continue reading at The Bookseller
[ The Bookseller | 2018-01-27 00:00:00 UTC ]
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Michael Wolff paints a vivid portrait of the Trump administration’s dysfunction. But he is less forthcoming about his own duplicityMichael Wolff, author of the White House expose Fire and Fury, has been subject to a lot of comparisons this week – mostly to his own target, Donald Trump. How... Continue reading at The Guardian
[ The Guardian | 2018-01-11 00:00:00 UTC ]
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After more than doubling the size of its newsletter subscriber base, the business news publisher is putting more resources toward pop-up newsletters. The post Why Quartz is churning out short-run newsletters for big events appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-08 00:00:00 UTC ]
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'Overall the books selling well' in the UK 'are not literary,' Arts Council England's commissioned report from the Canelo team announces. The post Arts Council England’s Alarm for Literary Fiction: ‘The Problem Is a Real One’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-16 00:00:00 UTC ]
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Food52, a site known for its recipes, community and carefully selected products, wants people to eat thoughtfully and live joyfully. In order to accomplish that, the content and the commerce halves of the company must work together. Black Friday, Cyber Weekend and other holiday sales represent... Continue reading at AdWeek
[ AdWeek | 2017-11-28 00:00:00 UTC ]
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After reaching out to female professionals in book publishing inquiring about their experiences with sexual harassment and assault, 'PW' found that in spite of the book industry’s high percentage of female workers, publishing still has a significant sexual harassment problem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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Publisher to pay damages to Ian Hurst after admitting ‘vicarious liability’ as Labour calls for case to be taken into account in assessing Murdoch bid to buy SkyRupert Murdoch’s News Group Newspapers, the publisher of the Sun and the now-closed News of the World, has apologised in court and... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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