Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-21 00:00:00 UTC ]
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Lena Dunham's female-focused newsletter Lenny isn't a celebrity side project. The creator of HBO's "Girls" is turning it into a money-making media company with help from Hearst.Introduced in September by Ms. Dunham and "Girls" showrunner Jenni Konner, Lenny's twice-weekly newsletter has carried... Continue reading at Advertising Age
[ Advertising Age | 2015-10-27 00:00:00 UTC ]
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Project launched by Girls creator and Jenni Konner to become self-sustaining as US Cosmopolitan and Marie Claire publisher sells ads and syndicates contentGirls creator Lena Dunham has signed a deal to commercialise her Lenny newsletter with Cosmopolitan and Marie Claire publisher Hearst.Hearst... Continue reading at The Guardian
[ The Guardian | 2015-10-27 00:00:00 UTC ]
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Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held. The ability to id ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at Digiday
[ Digiday | 2015-10-20 00:00:00 UTC ]
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Clickbait headlines and A/B testing may be publishers’ go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest. Millennial news site Mic, for ex ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-20 00:00:00 UTC ]
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The U.S. Copyright Office is soliciting public comments on a massive 234-page report and legislative proposal dealing with one of copyright’s central problems—orphan works. But with a week left in the comment period, librarians and archivists—groups that once supported orphan works... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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There’s a huge problem at the moment in journalism and the publishing industry, which is that no journalism or media company has figured out how to actually fund their content in this new age of the Internet. The big reason is that newspape ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-23 00:00:00 UTC ]
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Ex-News of the World chief executive says it ‘feels good to be home’ following appointment as head of Rupert Murdoch’s UK publishing arm Good morning,It is a privilege to be back and many thanks for the warm welcome. Related: Rebekah Brooks' return confirmed as Tony Gallagher is named Sun editor... Continue reading at The Guardian
[ The Guardian | 2015-09-07 00:00:00 UTC ]
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Crowdfunding publishing platform Inkshares reveals data about where its readers come from, with Facebook and email marketing leading the way. The post Facebook, Email Most Effective for Crowdfunding Books on Inkshares appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
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Passwords are, by many accounts, quickly going the way of the dodo. And while many sites now allow users to log in via social media, they're not always a viable option. That's why (as an alternative to logging in via Facebook or Twitter) blog-publish... Continue reading at Engadget
[ Engadget | 2015-06-30 00:00:00 UTC ]
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Short stories are gaining ground in the UK, but authors working within the format are finding it more difficult to break into the public consciousness than novelists, writers have told The Bookseller. Awards that cover all forms of fiction such as The Folio Prize, won in 2014 by George... Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake... Continue reading at Digiday
[ Digiday | 2015-06-18 00:00:00 UTC ]
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The rise of viewability has caused headaches for premium online publishers, with brand advertisers demanding that their ads actually have a chance of being seen by humans. But here’s the irony: Those that adapt may be hurting themselves wit ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-18 00:00:00 UTC ]
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As Facebook rolls out its “Instant Articles” initiative, in which news entities such as the New York Times and The Guardian are publishing directly to the social network, instead of just posting links to their own sites, media org ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
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Lori Nelson Spielman, an American author, has written books that became global bestsellers — just not in the USA. How should authors measure success? The post How Do Writers Measure Success in Global Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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Among the many ways for a business to raise capital these days, sending a drunken e-mail to Anthony Bourdain probably isn't the most fruitful strategy. But it worked for Roads & Kingdoms, a burgeoning web magazine offering an eclectic mix of food, politics, and travel fare."It was like a... Continue reading at Advertising Age
[ Advertising Age | 2015-05-27 00:00:00 UTC ]
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Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday
[ Digiday | 2015-05-26 00:00:00 UTC ]
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Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday
[ Digiday | 2015-05-21 00:00:00 UTC ]
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Obama announced a plan to give low-income children access to 10,000 ebooks, part of a larger strategy to lift inner city communities by improving educational opportunities for kids. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-02 00:00:00 UTC ]
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