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Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake... Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
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#viewability problem
The rise of viewability has caused headaches for premium online publishers, with brand advertisers demanding that their ads actually have a chance of being seen by humans. But here’s the irony: Those that adapt may be hurting themselves wit ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#viewability problem