Email newsletters have a measurement problem

Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-21 00:00:00 UTC ]
News tagged with: #email newsletters #measurement problem

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The GOP’s Grifter Problem

The Republican Party has a lot of problems, and if there’s one that doesn’t get enough attention, it’s the party’s broad appeal to provocateurs, faux martyrs, and grifters. Just look at the speakers list for the Republican Leadership Conference, which began on Thursday. There’s Donald Trump, the... Continue reading at Slate

[ Slate | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broad appeal #herman cain #presidential run #pleaded guilty #phil robertson


Snapchat CEO Apologizes for 'Idiotic' Emails From Frat Days

Snapchat’s CEO Evan Spiegel has apologized after a series of emails from his college days revealed insensitive statements regarding women. Gawker’s Valleywag published Spiegel’s e-mails from when he was a fraternity brother at Kappa Sigma at Stanford, a notoriously wild house that got kicked off... Continue reading at AdWeek

[ AdWeek | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sheryl sandberg


BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market


Ellora’s Cave Blames Software for Royalty Problems

Addressing author concerns about the timeliness of royalty payments, the erotic romance publisher Ellora’s Cave blamed the problems on new accounting software. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #royalty payments


‘Comics World’ Newsletter Now Twice a Month

PW Comics World, Publishers Weekly’s regular email newsletter on graphic novel and comics publishing, is increasing its frequency to twice a month. Beginning March 5 2014, the newsletter will go out on the first and third Wednesdays of every month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics publishing


Google's New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek

[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #palm springs #ad business #neal mohan #press release


Measuring Your Digital Magazines

Understanding why and how readers engage with the product will inform your marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines


Urdu Publishing is Up, But Copyright Problems Persist

2013 was a good year for Urdu publishing, with several notable titles hitting bookstores, but unlicensed reprinting of copyright protected works persists. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good year


Is Russia Starting to Solve Its Ebook Piracy Problem?

Russia's ebook market is expanding as more legitimate titles come online and efforts are made to fight piracy. Could ebook piracy finally be waning? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #fight piracy


Does Web Publishing Have a Looming DVR Problem?

Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked... Continue reading at Digiday

[ Digiday | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising dollars #web publishing #avid readers


What’s the Key to Solving the Book Discoverability Problem?

Instead of mining data or listening to a chorus of friends, Describli founder Laura Fredericks says we should look at how people found books in bookstores. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-18 00:00:00 UTC ]
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What Will Happen To Your Emails After You're Dead?

What do we lose in a world without handwritten letters? A new book explores how the digital age affects how we communicate.New York Times bestselling author Simon Garfield is worried that we are losing track of our communications. No, he's not griping about NSA mass surveillance and government... Continue reading at Fast Company

[ Fast Company | 2013-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #handwritten letters #book explores #risk losing


How Publishers Measure Native Ads

Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads


New York City Has An Internet Inequality Problem

Last Monday night, Mark Zuckerberg published a post announcing Facebook's new initiative to bring Internet access to the developing world. The blueprint for internet.org mapped out how Facebook and a host of phone company allies might connect an additional 5 billion people online through more... Continue reading at Fast Company

[ Fast Company | 2013-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #report revealed #president obama #public libraries #online learning


Publishers join Apple in objecting to proposed measures by the DOJ

Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proposed measures


A win for readers? DOJ's proposed measures for Apple would make price-shopping easier

One part of a proposal to enforce the verdict against Apple for allegedly fixing ebook prices would require Amazon and Barnes & Noble 'buy' buttons in the Apple store, allowing consumers to easily compare ebook costs. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple store #proposed measures #barnes noble


Steve Jobs' draft email plays pivotal role in antitrust case

An email composed, but never sent, by former Apple CEO Steve Jobs may prove instrumental in the Justice Department's case that Apple, along with the five largest book publishers, colluded to fix prices for electronic books.In a draft email intended for Apple Senior Vice President Eddy Cue about... Continue reading at PC World

[ PC World | 2013-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic books #orin snyder


Here's That Steve Jobs E-Book Email to James Murdoch

"Heck, Amazon is selling these books at $9.99, and who knows maybe they are right and we will fail even at $12.99." Continue reading at AllThingsD

[ AllThingsD | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james murdoch


In ebook case, Apple says publishers had already taken measures to counter Amazon

Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World

[ PC World | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #low pricing #hardcover editions #antitrust lawsuit #agency model #district court #southern district #app store


Sphere wins Very British Problems

Sphere has acquired a book based on the Twitter feed Very British Problems following a “... Continue reading at The Bookseller

[ The Bookseller | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sphere wins #british problems #book based #twitter feed