Email newsletters have a measurement problem

Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-21 00:00:00 UTC ]
News tagged with: #email newsletters #measurement problem

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How Do Writers Measure Success in Global Publishing?

Lori Nelson Spielman, an American author, has written books that became global bestsellers — just not in the USA. How should authors measure success? The post How Do Writers Measure Success in Global Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #written books #american author #global publishing

Anthony Bourdain Invested in This Website After Founder Sent Him a Drunken Email

Among the many ways for a business to raise capital these days, sending a drunken e-mail to Anthony Bourdain probably isn't the most fruitful strategy. But it worked for Roads & Kingdoms, a burgeoning web magazine offering an eclectic mix of food, politics, and travel fare."It was like a... Continue reading at Advertising Age

[ Advertising Age | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media platform #eclectic mix

Why some media newsletters aren’t designed for clicks

Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday

[ Digiday | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly popular

How digital publishers measure their influence

Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday

[ Digiday | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily dot #social sharing #business insider #influence appeared

Are ebooks an answer to inner-city problems?

Obama announced a plan to give low-income children access to 10,000 ebooks, part of a larger strategy to lift inner city communities by improving educational opportunities for kids. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-05-02 00:00:00 UTC ]
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How a Pulitzer-Winning Series Forced South Carolina to Face Its Domestic Violence Problem

From the time its first installment was published, &ldquo;Til Death Do Us Part,&rdquo; a powerful series about domestic abuse in South Carolina from the Charleston Post and Courier, seemed destined for Pulitzer Prize contention. And on ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south carolina #domestic abuse

Jeb Bush's email dump puts constituents' personal data online

Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World

[ PC World | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education system #continued commitment #jeb bush

I Still Use an AOL Email Account

I’m a nostalgic at heart. I have a hard time letting go of things. My wife would probably describe it as low-level hoarding. That may be true. Stashed throughout our apartment are an impressive array of retro sneakers, old hip-hop magazines, comic books, CDs, and stickers. It all harkens back a... Continue reading at Slate

[ Slate | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #impressive array

Retailers hit by Yodel delivery problems

Delivery company Yodel has assured retailers that its backlog has been cleared and customers should receive deliveries they ordered last week no later than this Wednesday (17th December), after late deliveries hit pre-Christmas sales for bookshops and their customers. Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retailers hit

Jeb Bush Wants You to Read His Email

Jeb Bush announced this weekend that he is releasing 250,000 emails from his two terms as Florida’s governor. North Korean hackers may be dismayed that he beat them to it, but Bush 2016 boosters are happy. This move, along with a planned ebook incorporating the emails, was taken as the surest... Continue reading at Slate

[ Slate | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential run #jeb bush

Can Proper Licensing Help Solve Piracy Problems?

Two UK rights experts argue that physical book piracy is often due to lack of availability — so, the more content that can be licensed the better. The post Can Proper Licensing Help Solve Piracy Problems? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-10 00:00:00 UTC ]
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Trade welcomes Chancellor's tax and rates measures

Booksellers have welcomed the news that business rates will be reviewed and a 25% tax will be imposed on multinationals' profits from UK economic activity. In the Autumn Statement yesterday (3rd December) the Chancellor George Osborne revealed that multinational companies like Amazon, Google,... Continue reading at The Bookseller

[ The Bookseller | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multinational companies #business rates

Barbie Author ???Scared to Open??? Email After Book Labeled ???Sexist???

Barbie has been an astronaut and doctor, but when it comes to programming, she just needs a man's help, according to a children's book. Continue reading at ABC News

[ ABC News | 2014-11-20 00:00:00 UTC ]
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Mackenzie tells SYP: 'Amazon's success could cause it problems'

Things are "only going to get tougher for traditional publishers unless we can show ourselves to be very good at what we do,” Ursula Mackenzie told the Society of Young Publishers (SYP) at its annual conference on Saturday (8th October). Continue reading at The Bookseller

[ The Bookseller | 2014-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual conference #traditional publishers

Livres Hebdo stops measuring online sales

French trade publication Livres Hebdo has scrapped its monthly distance print book sales barometer, which measured online and mail order sales, as an indirect result of Amazon’s refusal to provide any of its data to market research agencies. This refusal prompted Fnac, the largest cultural... Continue reading at The Bookseller

[ The Bookseller | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales

Apple and Amazon Have a Problem: People Don’t Want to Buy Stuff Anymore

The failure of the Fire Phone has been widely cited as the reason for Amazon’s disastrous quarter, but a darker cloud has settled over the world’s biggest online retailer. The core of Amazon’s business—its original reason for being: selling books and other media—has grown wobbly. The problem:... Continue reading at Wired

[ Wired | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy stuff #selling books #fire phone #people don #post apple

Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #ad buyers

Facebook Serves Up User Data to Measure Ads on Others' Sites, Apps

Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company plans #real-time auctions #buy ads #demand-side platform #actual ads #ad server