Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-21 00:00:00 UTC ]
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"Heck, Amazon is selling these books at $9.99, and who knows maybe they are right and we will fail even at $12.99." Continue reading at AllThingsD
[ AllThingsD | 2013-05-16 00:00:00 UTC ]
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Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World
[ PC World | 2013-05-15 00:00:00 UTC ]
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Sphere has acquired a book based on the Twitter feed Very British Problems following a “... Continue reading at The Bookseller
[ The Bookseller | 2013-02-22 00:00:00 UTC ]
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Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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In Latin America, ebooks are a huge opportunity for governments to provide their citizens with access to quality content while overcoming the problem of distribution. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-28 00:00:00 UTC ]
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A leading retail m.d. has said the government must "address the Amazon problem" in... Continue reading at The Bookseller
[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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The awarding of this year's $150,000 FIL literature prize to Peruvian Alfredo Bryce Echenique, an accused plagiarist, has divided writers and critics across Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-07 00:00:00 UTC ]
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The delay to Barnes & Noble's Nook launch is due to problems with its website, which was... Continue reading at The Bookseller
[ The Bookseller | 2012-10-18 00:00:00 UTC ]
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For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
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Some readers were upset by the font size of early releases of the ebook version of 'The Casual Vacancy,' in addition to concerns about its price. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-02 00:00:00 UTC ]
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The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Waterstone's m.d. James Daunt has called for the government to intervene over tax rates, as... Continue reading at The Bookseller
[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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Waterstone's m.d. James Daunt has called for the government to intervene over tax rates,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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James Murdoch, News Corporation's international chief executive, responded to, but did not fully read an email that suggested phone hacking went beyond a royal reporter in 2008, according to evidence published yesterday (13 December) by a parliamentary committee. Continue reading at Media Week
[ Media Week | 2011-12-14 00:00:00 UTC ]
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IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week
[ Media Week | 2011-06-30 00:00:00 UTC ]
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Joining the line of publishers who are entering the e-commerce space is New York magazine and NY.com; theyve announced a New York City-specific online deals program that is set to launch in May. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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ComScore Inc. is expanding its measurement services with a new tool that will increase the ability to provide specific and targeted content to audiences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Googles open, less expensive and less trafficked vehicle. Continue reading at The New York Times
[ The New York Times | 2011-02-21 00:00:00 UTC ]
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