Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-21 00:00:00 UTC ]
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How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current "risk management" practices, and offers a series of improvement techniques that help you fill in the holes and ramp up security. This book, from Wiley, sheds light on these blatant risks, and provides alternate... Continue reading at Betanews
[ Betanews | 2017-06-19 00:00:00 UTC ]
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Penguin Random House UK is launching an "Inclusion Tracker" to measure the diversity of its authors and staff in the pursuit of a new company-wide goal to "reflect UK society by 2025". Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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#prh launches
Publishers have been working with counter-terrorism police to develop general security guidelines and advice for employees, although most have said it is "business as usual" following last week's terrorist attack in Westminster, London. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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London book fair has shown how upbeat the literary world can be – and how worried our cultural businesses have become at the thought of losing old certaintiesThe mood at this week’s London book fair appeared upbeat, with hotly contested auctions leading to the return of the six-figure publishing... Continue reading at The Guardian
[ The Guardian | 2017-03-18 00:00:00 UTC ]
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#uk voted
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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#industry standards
It's election time again. On March 7, Los Angeles voters will cast ballots for their mayor. Eric Garcetti is running for reelection, and he has 10 challengers. Want to know a little bit more about the candidates? We asked invited the candidates in for an interview and to make a short Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-03 00:00:00 UTC ]
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#biggest problem
In the opening keynote of Winter Institute, 'Bad Feminist' author Roxane Gay gave an impassioned speech that made ample use of the F-bomb, which called on booksellers to make their stores inclusive spaces that provide sanctuary for all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-28 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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On this week's iBooks bestsellers list, Lauren Blakely's self-published 'Full Package' rocketed to the top in spite of its lack of an ISBN. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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#ibooks bestsellers
Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek
[ AdWeek | 2016-12-17 00:00:00 UTC ]
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#national geographic
#nbc news
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#live videos
Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
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Chinese publishers are rushing to capitalise on the growth in the country’s children’s books market, with book sales data company Open Book citing a 15% year-on-year rise in value terms in 2016 to date, following double-digit surges in recent years. Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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Facebook on Wednesday said that it has discovered more measurement problems that could have given marketers the wrong picture of their performance with consumers on the platform.The social network, which revealed last month that it had been overstating the average time people spent with videos,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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Read On. Get On. is to campaign for a new measurement of primary school children’s reading, as part of plans to get all children enjoying reading by 2025. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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The cold email landed WayUp's CEO dinner at Sheryl Sandberg's house and conversations with executives at Match and Twitter. The cold email landed WayUp's CEO dinner at Sheryl Sandberg's house and conversations with executives at Match and Twitter.Myriad blogs and self-help... Continue reading at Fast Company
[ Fast Company | 2016-11-12 00:00:00 UTC ]
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#single person
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[Sponsored] An exclusive survey conducted by Folio: and WhatCounts reveals a lack of consensus on the all-important marketing channel. The post Email Marketing Continues to Confound Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
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Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age
[ Advertising Age | 2016-10-31 00:00:00 UTC ]
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#digital traffic
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[Sponsored] Want to be an email expert? There’s some analytics that you should be paying attention to. The post Three Email Metrics That Publishers Should Track appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-21 00:00:00 UTC ]
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Facebook's measurement problem goes beyond video. The social giant's data sharing practices as a whole are a sticking point with publishers. The chief things they want Facebook to share are more data on Instant Articles; how content performs by subject matter; and information on live video... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
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Three bodies in the WIRED Book Club talk religion and science in the final act of Liu Cixin's mind-bending book. The post WIRED Book Club: Picking Apart the Satisfying, Uncheesy End of Three-Body Problem appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-09-29 00:00:00 UTC ]
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