‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]
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Other news stories related to: "‘I would call it fraud': Why attribution has a viewability problem"

‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake... Continue reading at Digiday

[ Digiday | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viewability problem

'I Would Call It Fraud': Why Attribution Has a Viewability Problem

The rise of viewability has caused headaches for premium online publishers, with brand advertisers demanding that their ads actually have a chance of being seen by humans. But here’s the irony: Those that adapt may be hurting themselves wit ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viewability problem

Calling Silicon Valley Out On Its Gender Problem

It's no secret that the Valley has a gender problem, a new book explores just how deep discrimination runs and how to fix it.In July, Twitter reported that only 10% of its tech jobs are held by women. This report joins a host of recent demographic disclosures by tech firms, from Google to... Continue reading at Fast Company

[ Fast Company | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #changing face #book co-authored #tech firms

3 ways agency calls for viewability will change ad buying

Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday

[ Digiday | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content #major players #greater transparency

Daunt calls for end of 'Luxembourg problem'

Waterstone's m.d. James Daunt has called for the government to intervene over tax rates, as... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tax rates #james daunt #luxembourg problem

Multicultural Reach Is a People Problem, Not a Technology Problem

At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at AdWeek

[ AdWeek | 2022-12-12 11:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #sound good #simply isn #big game

BookExpo 2018: ABA Calls for Invoicing Overhaul; Bookseller Calls for 'Action' Against Spicer

ABA CEO Oren Teicher announced the organization's investment in Batch and called for bookseller support. Booksellers pushed for a boycott of Sean Spicer at BookExpo and increased awareness of gentrification in bookselling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller calls #invoicing overhaul #sean spicer

NUJ backs Impress, calling Ipso a 'pointless so-called regulator'

Union believes alternative regulator is more compliant with Leveson reportThe National Union of Journalists has endorsed Impress, the regulator created as an alternative to the Independent Press Standards Organisation (Ipso).In so doing, the NUJ has labelled Ipso, which was set up by the... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #overwhelming majority

Calling Call Me Ishmael

As chronicled in the Kickstarter video above, the Call Me Ishmael (CMI) project is ingeniously simple: People dial in to 774-325-0503, leave a message about a favorite book, and CMI produces the simplest YouTube video in the world, showing a manual typewriter typing the caller’s words. That’s... Continue reading at Slate

[ Slate | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite book #abiding love

The IAB Calls Ad Blocking 'Highway Robbery' and Ramps Up Its Call to Arms

Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
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Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #major publishers #web publishers

Book Publicity Is a Call to Action for Bev Rivero

The senior publicist at the New Press finds working for an indie press with a social justice focus particularly rewarding professionally, politically, and personally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #indie press #senior publicist

‘You don’t want to waste time on climate change’: TV weather’s big problem with the environmental crisis

Lack of time, difficulties with scientific rigour, an uninterested public … television meteorologists open up about why they’re so quiet about the reasons for extreme conditionsWhy do TV and radio forecasts rarely contextualise extreme weather events in terms of the climate crisis? After all,... Continue reading at The Guardian

[ The Guardian | 2024-10-25 14:00:08 UTC ]
More news stories like this | News stories tagged with: #forthcoming book #history professor #climate crisis #big problem #climate change

‘Frankfurt Calling’: Authors on Storytelling as Resistance

\A Friday discussion at Frankfurter Buchmesse brought together international authors to discuss writing in a politicized era. The post ‘Frankfurt Calling’: Authors on Storytelling as Resistance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-23 15:17:00 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #international authors

R.F. Kuang Has Called Out The Publishing Industry With Satire. But The Truth Is, She’s Ready For Change.

The “Yellowface” author is using her voice to bring Asian and Asian American histories to life on the page, and advocating for others to do the same. Continue reading at HuffPost

[ HuffPost | 2024-10-22 15:00:22 UTC ]
More news stories like this | News stories tagged with: #publishing industry

Here’s the biggest problem with Amazon Prime Video—and how it could be fixed

Prime Video has one of the best film libraries of any streaming service. But if you don’t watch the movie you want to see right away, you might never get the chance. October 1 is the official kickoff of spooky-movie season, but this year, we simply could not wait. On the last day of September,... Continue reading at Fast Company

[ Fast Company | 2024-10-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #good thing #horror movies #streaming service #prime video #biggest problem

It’s time Australia called in the big guns on the social media firms. Our democracy is at risk | Belinda Barnet

Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian

[ The Guardian | 2024-10-22 04:53:35 UTC ]
More news stories like this | News stories tagged with: #digital media #media outlets #big guns

International Publishers Call on Frankfurt to Cut Ties with Israel

Publishers for Palestine, a coalition of more than 500 publishers in 50 countries, issued an open letter demanding that organizers of the Frankfurt Book Fair, slated for October 16-20, "refuse collaboration with complicit Israel book publishers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #cut ties

Diddy and Kim Porter's children blast alleged memoir attributed to their late mother

Kim Porter's children take aim at a purported memoir detailing her relationship with Sean 'Diddy' Combs: 'Claims that our mom wrote a book are simply untrue.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-09-25 18:22:50 UTC ]
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Calling all comrades! Your favorite leftie publishing house needs a kickstart.

Attention, bookworms and fellow travelers! Verso, the beloved left wing publishing house and hub for radical thought, is in big financial trouble. The company’s UK distributor, Marston Book Publishing, filed for bankruptcy this July—and left behind some unsettled debts. Verso explained how those... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-25 18:14:54 UTC ]
More news stories like this | News stories tagged with: #publishing house #verso