‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]
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‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake... Continue reading at Digiday

[ Digiday | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viewability problem


'I Would Call It Fraud': Why Attribution Has a Viewability Problem

The rise of viewability has caused headaches for premium online publishers, with brand advertisers demanding that their ads actually have a chance of being seen by humans. But here’s the irony: Those that adapt may be hurting themselves wit ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viewability problem


Calling Silicon Valley Out On Its Gender Problem

It's no secret that the Valley has a gender problem, a new book explores just how deep discrimination runs and how to fix it.In July, Twitter reported that only 10% of its tech jobs are held by women. This report joins a host of recent demographic disclosures by tech firms, from Google to... Continue reading at Fast Company

[ Fast Company | 2014-08-26 00:00:00 UTC ]
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3 ways agency calls for viewability will change ad buying

Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday

[ Digiday | 2014-07-23 00:00:00 UTC ]
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Daunt calls for end of 'Luxembourg problem'

Waterstone's m.d. James Daunt has called for the government to intervene over tax rates, as... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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Multicultural Reach Is a People Problem, Not a Technology Problem

At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at AdWeek

[ AdWeek | 2022-12-12 11:00:00 UTC ]
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BookExpo 2018: ABA Calls for Invoicing Overhaul; Bookseller Calls for 'Action' Against Spicer

ABA CEO Oren Teicher announced the organization's investment in Batch and called for bookseller support. Booksellers pushed for a boycott of Sean Spicer at BookExpo and increased awareness of gentrification in bookselling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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NUJ backs Impress, calling Ipso a 'pointless so-called regulator'

Union believes alternative regulator is more compliant with Leveson reportThe National Union of Journalists has endorsed Impress, the regulator created as an alternative to the Independent Press Standards Organisation (Ipso).In so doing, the NUJ has labelled Ipso, which was set up by the... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
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Calling Call Me Ishmael

As chronicled in the Kickstarter video above, the Call Me Ishmael (CMI) project is ingeniously simple: People dial in to 774-325-0503, leave a message about a favorite book, and CMI produces the simplest YouTube video in the world, showing a manual typewriter typing the caller’s words. That’s... Continue reading at Slate

[ Slate | 2015-11-18 00:00:00 UTC ]
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The IAB Calls Ad Blocking 'Highway Robbery' and Ramps Up Its Call to Arms

Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
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Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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Unruly Writing: On the Problem with the Fragmented Art History Book

There is a disturbing trend that has emerged in the literary world as of late. Let’s call it the “Fragmented Non-Fiction Art History” book. These titles look good on bookshelves, with their aesthetically-inclined covers and trendy lineup of female artists they purport to be about. The covers are... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-05 09:53:47 UTC ]
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Hundreds of KidLit authors are calling out the SCBWI for its Gaza silence.

Over 500 members of the KidLit community—including Sabaa Tahir, Angie Thomas, and Jason Reynolds—have signed an open letter to the Society of Children’s Book Writers and Illustrators, calling for the organization to break its silence on the ongoing genocide in Gaza, which has so far claimed the... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-04 19:00:45 UTC ]
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Counterfeit Books Are a Growing Problem, but a Solution May Be Near

New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Counterfeit Books Are a Growing Problem, but a Solution May Be Near

New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Winter Institute 2024: Bookselling Activists Call for Words and Deeds

At the ABA Community Forum, held at Winter Institute 2024 in Cincinnati on February 14, a developing coalition of booksellers spoke on behalf of Palestinians under fire in Gaza and advocated for diversity, equity, and inclusion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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Book Review: ‘I Heard Her Call My Name,’ by Lucy Sante

Lucy Sante recounts the trials and joys of her gender transition in the memoir “I Heard Her Call My Name.” Continue reading at The New York Times

[ The New York Times | 2024-02-03 10:14:55 UTC ]
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When They Got the Call: PW Speaks with the 2024 Newbery, Caldecott, and Printz Winners

We spoke with the three big ALA Award winners about their initial reactions to the news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
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