‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]
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[ Publishers Weekly | 2023-08-31 00:00:00 UTC ]
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Calling for a Core Jewish Identity: PW Talks to Donniel Hartman

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Journalist called News Corp ‘tabloid bottom feeders’ after it queried ABC’s Heston Russell stories, court hears

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[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Twitter’s rebrand to X could worsen its legal and financial problems

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[ Engadget | 2023-07-25 23:39:14 UTC ]
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Get a call or a critique from a high-powered agent AND do good in the world.

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[ The New York Times | 2023-06-02 09:00:39 UTC ]
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‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’

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[ Digiday | 2023-05-10 04:01:00 UTC ]
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