‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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Why Celeste Ng calls her new novel, 'Our Missing Hearts,' 'scarily real'

"Little Fires Everywhere" author Celeste Ng joins the L.A. Times Book Club Dec. 8 to discuss her latest bestseller, "Our Missing Hearts." Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-29 15:00:25 UTC ]
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The Morning After: Senator calls for an end to ‘failed Big Tech self-regulation’

Senator Ed Markey of Massachusetts is calling on Congress to pass new legislation to rein in tech companies after Twitter boss Elon Musk ignored an information request. “Elon Musk could respond to my tweets but failed to respond to my letter by yesterday’s deadline and answer basic questions... Continue reading at Engadget

[ Engadget | 2022-11-28 12:15:18 UTC ]
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Publishing professionals are calling for PRH to reconsider Amy Coney Barrett’s book.

The Big Five publishers have a history of both publishing and distributing books by people who not only hold abhorrent beliefs, but who wield those beliefs to destroy the rights of people across the world—so it’s no surprise that Sentinel, the conservative Penguin Random House imprint, is... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-25 14:43:59 UTC ]
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Apple iCloud photo libraries will soon be viewable in Windows

It should soon be much easier to access your iPhone's photo collection on a Windows-based PC. Microsoft is updating Windows 11 with the option to directly view iCloud photo libraries in the Photos app — you won't need your browser, just an iCloud app from Microsoft's store. So long as your... Continue reading at Engadget

[ Engadget | 2022-10-12 14:17:46 UTC ]
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Josh Hawley, the man who fled from danger of his own making, wrote a book called Manhood.

It was announced yesterday that Josh Hawley, the senator from Missouri who will always be remembered for fleeing the very crowd he’d recently egged on with a fist, has written a book called Manhood.* The book, to be published by Regnery, purports to call on “American men to stand up and embrace... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-09 14:22:03 UTC ]
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Area man named Bob Jablonski returns library book called Hitler 77 years overdue.

A New Jersey man named Bob Jablonski has finally returned Hitler to the local library. No, this is not The Onion. Bob Jablonski checked out the 1936 biography of Adolph Hitler in 1947, for a school book report, and presumably kept it all these years just to make sure the Allies had truly won... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-02 14:55:57 UTC ]
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Movie Alert: 'Catherine Called Birdy'

Medieval mishaps and smarmy suitors are afoot in the upcoming film adaptation of 'Catherine Called Birdy,' based on the 1994 Newbery Honor-winning novel by Karen Cushman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
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Poison pens: leading writers call for overhaul of UK’s Society of Authors

Literary world riven by conflict as trade union is accused of inappropriately taking sides in culture warIt is a literary row that threatens to consume the very organisation set up to protect authors’ rights. And, in spite of the involvement of three prominent names in children’s books, it has... Continue reading at The Guardian

[ The Guardian | 2022-08-21 09:00:05 UTC ]
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Rushdie Attack: IPA Calls for ‘Redoubling Our Commitment’

As Salman Rushdie struggles with his injuries, the world publishing industry demands protection for the freedom to publish. The post Rushdie Attack: IPA Calls for ‘Redoubling Our Commitment’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-15 14:59:48 UTC ]
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Panel Mania: All Your Racial Problems Will Soon End by Charles Johnson

Novelist, essayist, professor, and, MacArthur “Genius” Fellow Charles Johnson has worked for years as a professional cartoonist and illustrator, and his new book, 'All Your Racial Problems Will Soon End,' collects 50 years of his cartooning. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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Toronto's Pearson airport has a PR problem: It's known as the worst airport in the world

Following mass complaints about line-ups, flight disruptions and missing baggage at Pearson International Airport, some tourism groups fear travellers may choose to bypass Toronto. Continue reading at CBC

[ CBC | 2022-07-29 08:00:00 UTC ]
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International Literature Festival Berlin Calls for a Day of Ukrainian Readings

International Literature Festival Berlin's day of Ukrainian readings is scheduled for August 7, the festival's opening date. The post International Literature Festival Berlin Calls for a Day of Ukrainian Readings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-27 18:08:34 UTC ]
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Soapbox: Children's Nonfiction Has an Image Problem

Sibert Medal Honoree Melissa Stewart has written more than 200 science books for children. Here, she argues that many children gravitate towards nonfiction books, but adults may be steering them away because of their own assumptions and biases, to the detriment. of young readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
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Frankfurter Buchmesse and the Börsenverein Join Calls to Protect Ragıp Zarakolu and Other Exiles

Germany's Börsenverein and Frankfurter Buchmesse 'condemn Erdogan's swap deal,' calling on Sweden and Finland 'to stand their ground.' The post Frankfurter Buchmesse and the Börsenverein Join Calls to Protect Ragıp Zarakolu and Other Exiles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-07 18:59:15 UTC ]
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Liberation is having a space to call your own. L.A.'s Reparations Club proves it

For founder and owner Jazzi McGilbert, the concept bookshop and creative space is a physical offering for Black people in L.A. to be themselves. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-06-17 19:58:19 UTC ]
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Seven Seas Calls for Union Election

Seven Seas Entertainment has alerted the National Labor Relations Board that it has chosen to hold an election among its employees to decide whether the staff will unionize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-31 04:00:00 UTC ]
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The problem with a Fed that does too much

The expanding role of the Federal Reserve has harmful consequences, Lev Menand argues. Continue reading at The Washington Post

[ The Washington Post | 2022-05-27 12:00:24 UTC ]
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A former nurse calls out the lack of compassion in health care

Delays and indifference made her battle with cancer even more stressful, Theresa Brown writes. Continue reading at The Washington Post

[ The Washington Post | 2022-05-13 12:00:23 UTC ]
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Ukraine: A Call to Buy Rights to Support Publishers

Oleksander Afonin presents 'Books from Ukraine,' asking the world book publishing industry to support Ukrainian publishers. The post Ukraine: A Call to Buy Rights to Support Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-22 14:28:23 UTC ]
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