Email newsletters have a measurement problem

Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-21 00:00:00 UTC ]
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Why Does Goodreads Have a Problem with Fiction by Women, About Women?

If you’ve used the internet to read book or film reviews in the last decade, you’ve probably heard of the Bechdel test. Cartoonist Alison Bechdel introduced the test in her comic strip Dykes To Watch Out For in 1985 as a means of assessing the ways women are portrayed in fiction. The test... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-21 09:50:22 UTC ]
More news stories like this | News stories tagged with: #literary hub #read book


Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with: #major overhaul #enable publishers #single metric #digital platforms #nielsen


Six book subscription boxes that solve the problem of what to read next

Book subscriptions from indies around the country are ideal for gifting — to yourself or someone else. Continue reading at The Washington Post

[ The Washington Post | 2020-12-07 13:00:00 UTC ]
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Low infection rate shows safety measures work, Libraries Connected says

A survey of library services shows 1.4% of staff have tested positive for Covid-19 since reopening in July, suggesting safety measures have worked, according to Libraries Connected. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 11:43:42 UTC ]
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How the Problem of ‘Waste’ Affects the Rural Poor

Catherine Coleman Flowers’s memoir chronicles her advocacy for improved sanitation systems in rural America and her own education as an activist. Continue reading at The New York Times

[ The New York Times | 2020-11-17 10:00:08 UTC ]
More news stories like this | News stories tagged with: #memoir chronicles #rural america #memoir


‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen


Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #major shift #linear tv #nielsen


Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Barnes & Noble warns customers about cyberattack in new email alert

The company said that email addresses, physical addresses, and phone numbers were all potentially exposed, although payment information is said to be safe. Soon after Barnes & Noble apologized for a “serious network issue” that affected some users of its website and people trying to load... Continue reading at Fast Company

[ Fast Company | 2020-10-15 14:16:35 UTC ]
More news stories like this | News stories tagged with: #email addresses #phone numbers #payment information #network issue #nook e-readers #cybersecurity attack


‘Solutions and Other Problems’ author Allie Brosh talks cats, depressions and the joys of Zoom book tours

Brosh’s long-awaited graphic memoir comes seven years after her bestseller, “Hyperbole and a Half.” Continue reading at The Washington Post

[ The Washington Post | 2020-10-08 11:49:19 UTC ]
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Measuring the authoritarian mind-set of Trump’s followers

Psychological surveys help John W. Dean and Bob Altemeyer explain his supporters. Continue reading at The Washington Post

[ The Washington Post | 2020-10-02 12:00:00 UTC ]
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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen


A Scientist Tries to Understand Her Family Problems Through Mice

Yaa Gyasi’s debut novel Homegoing told the story of two branches of a Ghanaian family, one descended from a woman who marries a white slave trader and whose line stays in Ghana, another descended from her half-sister who is captured and sent to America in bondage. Gyasi’s second novel... Continue reading at Electric Literature

[ Electric Literature | 2020-09-11 11:00:00 UTC ]
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Chelsea Green acquires book questioning pandemic measures

Chelsea Green Publishing will publish Corona, False Alarm? by Dr Sucharit Bhakdi and Dr Karina Reiss, which has been a bestseller in Germany. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 14:37:44 UTC ]
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Netflix secures rights to Cixin Liu’s Three-Body Problem trilogy

David Benioff and D B Weiss, creators of HBO’s "Game of Thrones", are adapting Cixin Liu’s science fiction trilogy The Three-Body Problem for Netflix.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 17:51:43 UTC ]
More news stories like this | News stories tagged with: #cixin liu #david benioff #three-body problem #science fiction


'Game of Thrones' duo are making a 'Three-Body Problem' series for Netflix

Fresh off of adapting a book series that did pretty well as a TV show, Game of Thrones creators David Benioff and D.B. Weiss are bringing another trilogy of novels to the small screen. Along with Alexander Woo (The Terror: Infamy and True Blood), the... Continue reading at Engadget

[ Engadget | 2020-09-01 15:20:58 UTC ]
More news stories like this | News stories tagged with: #three-body problem #tv show #small screen #alexander woo #true blood #book series


“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with: #sunday mornings #in-depth features #subscriber lists #significant amount #workflow challenges #concerted effort #balancing act #ground rules #promotional messaging #rigorous eye #pretty limited #delayed gratification #easy-to-digest showcase #highly effective #paid subscriber


“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with: #sunday mornings #in-depth features #subscriber lists #significant amount #workflow challenges #concerted effort #balancing act #ground rules #promotional messaging #rigorous eye #pretty limited #delayed gratification #easy-to-digest showcase #highly effective #paid subscriber


“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
More news stories like this | News stories tagged with: #phased rollout #chrome browser #media owners #nielsen