Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena, "but I do believe there’s a little bit of omission of how valid are those emails.” The post Email newsletters have a measurement problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-21 00:00:00 UTC ]
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Michael Wolff details the end of Trump’s term while feeding readers’ appetite for spectacle. Continue reading at The Washington Post
[ The Washington Post | 2021-07-23 12:00:00 UTC ]
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Neither authors nor publishing houses have figured out how to turn the new president into a compelling villain. Continue reading at The Atlantic
[ The Atlantic | 2021-06-02 09:00:00 UTC ]
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For one thing, the plot features many unbelievable moments, even for speculative fiction. Continue reading at The Washington Post
[ The Washington Post | 2021-05-23 12:00:00 UTC ]
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The Borough Press has pre-empted The Measure by Nikki Erlick, a "riveting" novel set in a world where people can find out how much time they have left to live. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 05:39:44 UTC ]
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Sure, books like “The Hill We Climb,” “Poems of Healing” and “How to Heal the World” mean well, but recovery on command is tricky. Continue reading at The Washington Post
[ The Washington Post | 2021-04-14 12:00:00 UTC ]
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Kliph Nesteroff’s book shows the importance and influence that proper representation in the media can have. Continue reading at The Washington Post
[ The Washington Post | 2021-02-22 16:57:23 UTC ]
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Science fiction has often had an inspirational and positive relationship with space endeavors. But the new US Space Force is struggling with a pop culture public relations problem. Continue reading at The Conversation
[ The Conversation | 2021-02-19 13:20:06 UTC ]
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Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company
[ Fast Company | 2021-02-09 13:39:34 UTC ]
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If you’ve used the internet to read book or film reviews in the last decade, you’ve probably heard of the Bechdel test. Cartoonist Alison Bechdel introduced the test in her comic strip Dykes To Watch Out For in 1985 as a means of assessing the ways women are portrayed in fiction. The test... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-21 09:50:22 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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Book subscriptions from indies around the country are ideal for gifting — to yourself or someone else. Continue reading at The Washington Post
[ The Washington Post | 2020-12-07 13:00:00 UTC ]
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A survey of library services shows 1.4% of staff have tested positive for Covid-19 since reopening in July, suggesting safety measures have worked, according to Libraries Connected. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 11:43:42 UTC ]
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Catherine Coleman Flowers’s memoir chronicles her advocacy for improved sanitation systems in rural America and her own education as an activist. Continue reading at The New York Times
[ The New York Times | 2020-11-17 10:00:08 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age
[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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The company said that email addresses, physical addresses, and phone numbers were all potentially exposed, although payment information is said to be safe. Soon after Barnes & Noble apologized for a “serious network issue” that affected some users of its website and people trying to load... Continue reading at Fast Company
[ Fast Company | 2020-10-15 14:16:35 UTC ]
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Brosh’s long-awaited graphic memoir comes seven years after her bestseller, “Hyperbole and a Half.” Continue reading at The Washington Post
[ The Washington Post | 2020-10-08 11:49:19 UTC ]
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Psychological surveys help John W. Dean and Bob Altemeyer explain his supporters. Continue reading at The Washington Post
[ The Washington Post | 2020-10-02 12:00:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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