Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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The team who launched the "Twilight" and "The Hunger Games" franchises have acquired the film and TV rights to Rules for Vanishing (Walker) by Kate Alice Marshall. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 02:34:37 UTC ]
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As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this... Continue reading at AdWeek
[ AdWeek | 2019-11-05 23:00:52 UTC ]
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Jess Ekstrom’s ‘Chasing the Bright Side’ details the positivity and sense of humor that has helped propel her life and informs the mission of her charity for cancer patients, Headbands of Hope. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-04 05:00:00 UTC ]
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I have no idea how one goes about adapting a poetry collection into a TV series, but it looks like I’ll find out soon—AMC Studios is creating an Afrofuturistic anthology series based on Eve L. Ewing’s debut collection Electric Arches. According to Shadow and Act, “The Electric Arches anthology... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-31 17:27:27 UTC ]
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The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News
[ ABC News | 2019-10-29 21:44:42 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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The head of Otava Publishing, one of Finland’s largest books beasts as well as an owner of its biggest bookshop chain, says the domestic market has been ‘bipolar’—but reckons new formats present a massive opportunity for brave publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 03:01:17 UTC ]
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"Newsnight" broadcaster Emily Maitlis' book Airhead: The Imperfect Art of Making News (Michael Joseph) will be adapted into a TV series to give viewers a glimpse of “what making news is really like.” Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 09:50:10 UTC ]
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Private equity firm Apollo Global Management LLC is potentially interested in buying Tampa Bay's largest public company, according to a Tuesday report from Reuters. New York-based Apollo has approached Clearwater-based Tech Data Corp. (NASDAQ: TECD) with an offer to acquire the company for... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-16 01:08:24 UTC ]
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New works by Nick Flynn, Hanif Abdurraqib, Nancy Naomi Carlson and Kathleen Graber. Continue reading at The Washington Post
[ The Washington Post | 2019-10-15 18:56:14 UTC ]
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This week YouTube kicks off its book club series with a Malcolm Gladwell roundtable interview on Booktube. The MLB playoffs continue, and Netflix has a slew of new series. Movie fans can stream Hobbs & Shaw or snag Scarface in 4K on Ultra HD Blu-... Continue reading at Engadget
[ Engadget | 2019-10-15 02:05:00 UTC ]
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At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights: The post Digiday Video: When it comes to making good... Continue reading at Digiday
[ Digiday | 2019-10-08 04:00:19 UTC ]
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One of the first originals you'll be able to stream on Apple TV+ is M. Night Shyamalan's Servant, a psychological thriller that'll likely feature a few twists and turns in true M. Night fashion. Apple has revealed at New York Comic Con that the serie... Continue reading at Engadget
[ Engadget | 2019-10-04 08:15:00 UTC ]
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Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek
[ AdWeek | 2019-10-03 10:00:35 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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TV rights to RG Adams' debut crime procedural, Allegation (riverrun) have been snapped up by producer John Giwa-Amu of Red & Black Films and executive music producer Mark Lo of Asylum Giant. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 23:15:35 UTC ]
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If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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#viewing habits
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