Cookieless tech test gives Procter & Gamble hope—and TV networks worries

Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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Other Publishing stories related to: 'Cookieless tech test gives Procter & Gamble hope—and TV networks worries'


Food Network Magazine Raises Rate Base for Sixth Time in Two Years

Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sixth time


Newsstand Difficulties Persist, But There Is Hope

In the last 10 years, unit sales have fallen 47 percent, but the big publishers are renewing their efforts and there's room to survive on the margins. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers


Abrams buys history of Oprah Winfrey's TV show

Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 08:20 Abrams has bought a book looking at the history of Oprah Winfrey's US chat show. Abrams c.e.o. and president Michael Jacobs and editorial director Deborah Aaronson bought world rights from Erik Logan, president of Harpo, Inc,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv show #chat show #production company #15th november #maya angelou #toni morrison #elie wiesel


Nielsen Ratings Tool Designed to Compare TV, Web

Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way that’s similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek

[ AdWeek | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advertisers #brand advertisers


Amazon quietly launches Kindle networking site

Written By: Lisa Campbell Publication Date: Mon, 08/08/2011 - 15:39 Amazon.com has launched a social networking site for Kindle users to discuss and share notes on ebooks. The site, called kindle.amazon.com, allows users to set up profile pages, make notes on the ebooks they read and share... Continue reading at The Bookseller

[ The Bookseller | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle users #profile pages #make notes


Ross mulls “TV Kids Book Club”

Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 14:23 Publishers have welcomed the news that Amanda Ross, Cactus TV md, may launch a television programme dedicated to children’s books. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amanda ross #childrens books


Yahoo Ad Network Rolling Out Publisher-Friendly Features

Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers can’t sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek

[ AdWeek | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #ad platform


AUDIO: The 'worrying' battle for books

Arts editor Will Gompertz's second report into the impact of technology on the publishing industry Continue reading at BBC News

[ BBC News | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arts editor #publishing industry


Prevention Magazine Grows a Digital Network

Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital network #prevention magazine #full swing


Henderson, Lehane on TV Book Club summer list

Publication Date: Mon, 13/06/2011 - 08:55 Emma Henderson's Orange-shortlisted Grace Williams Says It Loud and the latest novel by American thriller writer Dennis Lehane have been picked for the summer season of "The TV Book Club". Returning on Sunday 26th June on More 4, with repeats on Channel... Continue reading at The Bookseller

[ The Bookseller | 2011-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #summer season #jo brand


Hewson to adapt TV's The Killing

Written By: Charlotte Williams Publication Date: Tue, 07/06/2011 - 10:47 Crime writer David Hewson is to novelise the Bafta-winning Danish crime TV series "The Killing" for Pan Macmillan, following the publisher's acquisition of world novelisation rights. Acquiring editor Trisha Jackson said:... Continue reading at The Bookseller

[ The Bookseller | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #wonderful writer #female characters


Pluto "deeply worried" over vanished author

Written By: Benedicte Page Publication Date: Tue, 31/05/2011 - 14:18 Concerns are growing over the whereabouts of investigative journalist Syed Saleem Shahzad, whose book Inside Al-Qaeda: Beyond Bin Laden and 9/11 has just been published in the UK by Pluto Press. Shahzad, who is Pakistan... Continue reading at The Bookseller

[ The Bookseller | 2011-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pluto press #bin laden #tv interview


Hope does a double for Headline

Written By: Charlotte Williams Publication Date: Thu, 21/04/2011 - 10:27 Headline senior commissioning editor Alexander Hope has scooped up a double set of two-book deals, for titles from debut authors Matthew Quirk and Claire McGowan. Hope bought thriller The Five Hundred, as well as a second... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #two-book deals #claire mcgowan #nancy wiese


London Book Fair 2011: Social Networking for Bookworms

Until recently, reading a book had resisted technological advances, but like everything else, this has started to evolve and now we are embracing technology. Books are now more easily available in electronic format and sharing your opinion about a title – print or ebook – is more popular. So... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book lovers #social networking #electronic format


Room top pick in spring TV Book Club

Written By: Katie Allen Publication Date: Mon, 04/04/2011 - 08:51 Emma Donoghue's Room (Picador) has added another accolade to its Man Booker shortlisting and Orange-longlisting after receiving the vote of "TV Book Club" viewers as their favourite spring read of the 10 titles. The second most... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular title #16th january #28th march


TV Book Club titles take £3m through the tills

Written By: Philip Stone Publication Date: Wed, 30/03/2011 - 15:17 Just shy of £3m has been spent on the 10 titles of More 4's latest "TV Book Club" in 2011, with sales over the series up 2% on the 2010 selections and against an overall book market decline of 7%. A grand total of 506,200... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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IPG: Indies urged to join social networking sites

Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #playing field


Social networking 'will be the death of us', says Jacobson

Written By: Laura Richards Publication Date: Tue, 01/03/2011 - 14:59 Man Booker winner Howard Jacobson has dismissed social networking sites Facebook and Twitter, claiming both sites "will be the death of us". In an interview on Sky Arts' "The Book Show", The Finkler Question author confessed... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networking #sky arts #book show #positive role #middle east #political views