Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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What Advertisers Want From Snapchat's First Earnings Report

It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age

[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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BookTrust gives The Bumblebear to 700,000 children

BookTrust is delivering 700,000 copies of picture book The Bumblebear (Random House) to every reception age child in England this autumn. Continue reading at The Bookseller

[ The Bookseller | 2017-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #picture book

Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video series #seventeen magazine #ad buyers #year ahead #digital roadmap #hearst announced

‘The future of their businesses is at stake’: European publishers are exploring alternatives to the duopoly

"Publishers everywhere are looking for answers, but this is an area European publishers are leading." The post ‘The future of their businesses is at stake’: European publishers are exploring alternatives to the duopoly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-04 00:00:00 UTC ]
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Report: Nigerian Publishing in Crisis of Mistrust, Economic Challenges

Publishers, distributors, booksellers, and authors find themselves pointing at each other in a reported ‘vicious circle’ for Nigeria’s market. By Dennis Abrams | @DennisAbrams2 ‘A Constant Battle’ t The Guardian in Nigeria, Anote Ajeluorou reports on a bitterness in the publishing industry... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-07 00:00:00 UTC ]
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Reuters Reaffirms Its Commitment to Company’s ‘Trust Principles’

There are five of them in all, starting with the premise 'That Thomson Reuters shall at no time pass into the hands of any one interest, group or faction.' The edicts were created in 1941 in partnership with shareholders and the Newspaper Publishers Association. This week, Reuters announced that... Continue reading at AdWeek

[ AdWeek | 2017-04-07 00:00:00 UTC ]
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‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publishers #political news #brand safety

BookTrust reveals four translated winners of In Other Words scheme

BookTrust has announced the Honour Titles for In Other Words, its first children’s books in translation project. Continue reading at The Bookseller

[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Jeff VanderMeer on the biggest dystopia of spring, 'America War' by Omar El Akkad

What would it look like if America went to war with itself over oil, against a backdrop of devastation from the effects of climate change? The dystopian “American War,” a debut novel by journalist Omar El Akkad, makes such catastrophic “what if?” scenarios personal via an intimate portrait of a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #intimate portrait #climate change #jeff vandermeer

Infographic: Most publishers are choosing to sell their native ads through sponsorships

We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-31 00:00:00 UTC ]
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Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook

Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age

[ Advertising Age | 2017-03-27 00:00:00 UTC ]
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Children's Books in China 2017: A Brief Look at Some of China’s Biggest Children’s Publishers

A quick survey conducted by Beijing-based Bookdao for this PW report has identified 10 of the largest children’s book publishers in China, based on their consolidated revenues. Here is the list in alphabetical order. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Industry Notes: Another Rodale Shakeup; Native Compliance Still a Challenge

Men's Health publisher Ronan Gardiner gets a big promotion, and more... The post Industry Notes: Another Rodale Shakeup; Native Compliance Still a Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-10 00:00:00 UTC ]
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Google faces another antitrust complaint in Europe

Another day, another antitrust action against Google: On Monday, the Open Internet Project filed a new complaint with the European Union's top competition authority, charging the search giant with abusing its dominant position in the market for smartphone software.It was in 2014 that the OIP... Continue reading at PC World

[ PC World | 2017-03-07 00:00:00 UTC ]
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The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek

[ AdWeek | 2017-03-06 00:00:00 UTC ]
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'Biggest Loser' trainer Bob Harper hit by heart attack while working out

“The Biggest Loser” trainer and fitness guru Bob Harper is recovering from a serious heart attack he suffered about two weeks ago. Harper was unconscious for two days after he was stricken while working out at a gym in New York City, he told TMZ. A doctor who was working out at the same time did... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-02-28 00:00:00 UTC ]
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Jane Grigson Trust Award shortlist revealed

A husband and wife team who tasked themselves with answering the "deceptively simple" question 'what is cheese?' have been shortlisted for the Jane Grigson Trust Award 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Sarah McIntyre appointed BookTrust’s Writer-Illustrator in Residence

Sarah McIntyre has been unveiled as the new online Writer-Illustrator in Residence for reading charity BookTrust. Continue reading at The Bookseller

[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Innocent's McEwan tells IPG: 'personal contact with consumers is powerful'

Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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