Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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Booktrust funding cut by 50%

Written By: Graeme Neill and Katie Allen Publication Date: Fri, 25/02/2011 - 16:44 Bookstart has had its funding slashed by 50% after the government pledged to continue funding the bookgifting scheme for the next two years. C.e.o of independent charity Booktrust, which administers the scheme,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Welsh Assembly to fund BookTrust in Wales

Written By: Lisa Campbell Publication Date: Thu, 24/02/2011 - 09:40 The Welsh Assembly has pledged to fund the BookStart programme next year , just months after it was threatened with having its funding cut. The government announced in January it would "continue to fund Booktrust book-gifting... Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Gardners to launch consumer website

Written By: Lisa Campbell Publication Date: Tue, 15/02/2011 - 09:57 read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Consumer Magazine Circulation Falls 1.2 Percent In Second Half 2010

Consumer magazines slowed their general circulation skid, with total paid and verified circ dropping 1.2 percent for the second half of 2010 (compared to a 2.3 percent drop in the first half of the year), according to preliminary figures reported in the Audit Bureau of Circulations' most recent... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-07 00:00:00 UTC ]
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Survey: Organic Growth, New Devices To Have Biggest Impact On Media Over Next Two Years

Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine