Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 24/06/2011 - 13:29 Booktrust and Pearson will be giving two free books to every child starting school in England this autumn, as part of 2011's Booktime scheme. Puffin title Tinga Tinga Tales-Why Elephant has a Trunk and Face Painting, from... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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Barnes & Noble's newest Nook has fewer features than its predecessor, as well as many other rivals. That's great, says Consumer Reports, which has crowned the new $139 device its favorite ebook reader. It's the first time the magazine has put an e-reader made by anyone other than Amazon at... Continue reading at AllThingsD
[ AllThingsD | 2011-06-18 00:00:00 UTC ]
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Written By: Neill Denny Publication Date: Fri, 17/06/2011 - 08:18 We Love This Book, The Bookseller's sister consumer magazine and website, launches next week with a circulation of 100,000. The free quarterly magazine is designed to alert readers to exciting new books and to provide a platform... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Times Higher Education and publisher Hachette Filipacchi were among the big winners at the 2011 PPA Awards last night, hosted by Scottish comedian Kevin Bridges and with a special appearance by 'Happy Days' actor Henry Winkler. Continue reading at Media Week
[ Media Week | 2011-06-16 00:00:00 UTC ]
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IGN Entertainment, the News Corporation-owned publisher of IGN and AskMen, has appointed Michael Hand to the newly created role of head of consumer and lifestyle, as it moves to grow its UK commercial team. Continue reading at Media Week
[ Media Week | 2011-06-13 00:00:00 UTC ]
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Publication Date: Tue, 07/06/2011 - 09:40 UK like-for-like retail sales tumbled 2.1% on May 2010 according to new figures from the British Retail Consortium (BRM), revealing consumers "fundamental reluctance to spend. The BRC reported book sales during May 2011 also remained "down, despite a... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 06/06/2011 - 08:58 Booktrust has appointed the Duchess of Cornwall as its patron, succeeding the Duke of Edinburgh who has stood down from the role. Viv Bird, chief executive of the book charity, which aims to encourage reading through... Continue reading at The Bookseller
[ The Bookseller | 2011-06-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 01/06/2011 - 09:06 The Southbank Centre has opened nominations for "the largest poetry festival ever staged in the UK", the Poetry Parnassus, which will form part of next year's Cultural Olympiad. The festival will see 205 poets, one from... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 31/05/2011 - 16:21 An Edinburgh independent has proposed an alternative to World Book Night next year, where readers buy tickets to attend book swap events across the country. Vanessa Robertson, co-owner of the Edinburgh Bookshop, said she has... Continue reading at The Bookseller
[ The Bookseller | 2011-05-31 00:00:00 UTC ]
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The sticking point in publishers negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didnt want to give it up. But the big irony in all this back and... Continue reading at AdWeek
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times
[ The New York Times | 2011-05-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 06/05/2011 - 08:43 A London MEP has called on the EU Commission to intervene in a consumer directive which would double the amount of time customers have to return books, which he claims would increase paperwork and cost booksellers money. The... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/04/2011 - 09:11 The trustee of the estate of the late Willy the Wizard author Adrian Jacobs has appealed against the High Court's order for him to pay £1.5m as security for the costs of J K Rowling and Bloomsbury before the plagiarism... Continue reading at The Bookseller
[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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As the April 4 launch of Moving Media+ draws nearer, Bonnier Publishing is perfecting the tablet experience for industry personnel and audiences through comprehensive research that Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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Publication Date: Tue, 22/03/2011 - 17:23 Ten young illustrators, including artists published by Walker, Simon & Schuster and Tate, have been named as the Booktrust Best New Illustrators 2011. The 10 were presented with their awards at a ceremony in central London this evening [22nd March]... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 09:20 Foyles flagship bookshop will stock more books on the ground floor and provide easier access for customers when it moves down the road to a site almost twice its current size. The bookseller announced its plan to move down the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 28/02/2011 - 15:43 A Carnegie-nominated author has proposed an alternative to World Book Night, suggesting readers buy one book from a bookshop this week and give it away. Writing on her blog, Nicola Morgan said she believed there were better... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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