Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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The mega-retailer has opened a dozen pickup locations to date, but it has yet to open its second Amazon Books, which was slated to be ready this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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Scottish Book Trust is to increase the money paid to authors participating in its Live Literature programme to £175 out of a belief that writers, storytellers and illustrators “should be paid fairly for the important work that they do”. Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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J K Rowling and Jack Thorne’s Harry Potter and the Cursed Child (Little, Brown) has become the fourth fastest-selling title of all time, with 847,886 copies worth £8.76m shifted through Nielsen BookScan's Total Consumer Market last week, making it 2016's biggest selling title of the year in just... Continue reading at The Bookseller
[ The Bookseller | 2016-08-10 00:00:00 UTC ]
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Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
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Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
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Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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If anyone needed a reminder of how capricious hurdles races can be, two-time Olympic 100-meter hurdles medalist Dawn Harper Nelson was eliminated in the semifinals and American record holder Keni Harrison finished sixth in the final Friday at the U.S. Olympic track and field trials. Brianna... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-09 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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Thousands of Maryland consumers who bought electronic books at artificially inflated prices will get their share of $9 million in credits and checks from Apple this week, Maryland Attorney General Brian E. Frosh said Monday.The credits, first announced in March, are part of a $400 million... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-06-21 00:00:00 UTC ]
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Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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'Me Before You' maintains its reign over the #1 slot for the fourth week straight, with Moyes' 'After You' at #2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Self-published author Adam Croft has been snapped up for a publishing deal by Amazon imprint Thomas & Mercer after releasing what he says is the biggest-selling book by a self-published author in 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-06-03 00:00:00 UTC ]
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One of Britain’s leading human rights campaigners and former director of political pressure group Liberty, Shami Chakrabarti, has joined the judging panel for this year’s Book Trust Lifetime Achievement Award. Continue reading at The Bookseller
[ The Bookseller | 2016-06-03 00:00:00 UTC ]
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Independent academic and trade publisher Boydell & Brewer has relaunched as an employee-ownership trust after 45 years in private ownership. Continue reading at The Bookseller
[ The Bookseller | 2016-05-20 00:00:00 UTC ]
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As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
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Sunday paper and cut-price paper both boost their sales by more than 5% in AprilThe Observer and i have proved to be the biggest beneficiaries of the closure of the print editions of the Independent, with sales rising by more than 5% in April.Guardian Media Group’s Sunday paper boosted sales by... Continue reading at The Guardian
[ The Guardian | 2016-05-19 00:00:00 UTC ]
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Scottish Book Trust is replacing its annual Children’s Book Awards with two new prizes; the Bookbug Picture Book Prize and the Scottish Teenage Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2016-05-12 00:00:00 UTC ]
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There are a lot of heavy hitters at this year's BEA, but four titles consistently came up in conversations with book buyers: Colson Whitehead's 'The Underground Railroad,' 'The Nix' by Nathan Hill, 'Commonwealth' by Ann Patchett, and 'The Girls' by Emma Cline. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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