Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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More than 150 consumers attended SIBA's Triangle Reads, SIBA's first consumer day at its annual trade show September 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious... Continue reading at Advertising Age
[ Advertising Age | 2015-09-24 00:00:00 UTC ]
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The Toy Industry Association, operators of the North American International Toy Fair has partnered with LeftField Media to launch a new co-located event called Play Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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This week we asked whether you trust the book awards committees to pick the best books. Turns out you don't. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-16 00:00:00 UTC ]
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On Aug. 24, when Facebook drew 1 billion users on a single day for the first time, the social network's impact on the world of conversation only became more obvious. But what exactly are people using the platform to talk about? To inform our readers, we've started working with Facebook to... Continue reading at AdWeek
[ AdWeek | 2015-09-11 00:00:00 UTC ]
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By order of the U.S. Bankruptcy Court, Tiger Capital Group’s Remarketing Services Division, Hilco Industrial, The Branford Group, andNortheast Printing Machinery will conduct a two-day live webcast auction on S ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-09 00:00:00 UTC ]
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The organization is selling $99 tickets to the reading public for the first time, and offering author meet-and-greets as part of the package. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday
[ Digiday | 2015-09-02 00:00:00 UTC ]
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Chris Riddell and Macmillan Children’s Books are raising money for Book Trust with a new Doodle-a-Day diary, featuring 366 pages of ideas to encourage doodling (one for each day of the year and another for leap years). Riddell’s Doodle-a-Day, due for publication on 22nd October (£9.99), is an... Continue reading at The Bookseller
[ The Bookseller | 2015-08-29 00:00:00 UTC ]
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Paula Hawkins’ The Girl on the Train (Transworld) is Amazon.co.uk’s biggest selling ebook of 2015 so far, the retailer has revealed. The list of top 20 ebooks of the year is dominated by female authors, with E L James’ Fifty Shades of Grey companion novel, Grey: Fifty Shades of Grey as told by... Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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Our ongoing series on illustrated book publishing in the US looks at the changing retail landscape for specialty and illustrated titles. The post Finding the Consumer for US Illustrated Books (Part 3) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-27 00:00:00 UTC ]
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The Book Trade Charity (BTBS) and The Matthew Hodder Charitable Trust (MHCT) are to merge to form one organisation carrying the BTBS name. The merger will mean BTBS can now expand its education grants, alongside continuing its welfare support work. BTBS, under chief executive David Hicks, will... Continue reading at The Bookseller
[ The Bookseller | 2015-08-26 00:00:00 UTC ]
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Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek
[ AdWeek | 2015-08-26 00:00:00 UTC ]
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Reading charity Scottish Book Trust today launched What’s Your Story?, a new programme to increase opportunities for young writers in Scotland. Funded by Time to Shine, Creative Scotland’s arts strategy for young people, the programme will connect young writers using writer groups, workshops,... Continue reading at The Bookseller
[ The Bookseller | 2015-08-25 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
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We’re in a very personal business,” said Jill Hendrix, owner of Fiction Addiction in Greenville, S.C., who has developed close ties with many of her customers since opening the store in 2001. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Former publicist Clare Hall-Craggs is joining Book Trust to look after laureate Chris Riddell, as Katherine Woodfine is leaving her role as arts project manager at the charity. Hall-Craggs is joining Book Trust on an “ongoing basis” and will take on responsibility for looking after Riddell,... Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
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Al Jazeera isn’t exactly the media brand that comes to mind as a top choice for today’s news junkies. And yet, a year after its launch, Al Jazeera’s AJ+ offshoot has emerged as a huge success story, thanks largely to Fac ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
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