Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage. "The belief is that if we invest in content and make sure that content is reaching the right audiences, that our brand and relevance will naturally grow."Moviepilot operates a publishing platform that revolves around fan-made content and relies heavily on distribution through its genre-themed pages on Facebook such as MoviePilot Fantasy and MoviePilot Vampires. The company gathers data on Facebook fans such as age, gender, location and interests, then creates larger look-alike pools of consumers to target online on behalf of advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-16 00:00:00 UTC ]
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Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-16 00:00:00 UTC ]
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The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 10:00:00 UTC ]
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With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
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Facebook will have to hand over emails and records related to how it handled the Cambridge Analytica scandal. In September, shareholders sued the company in order to obtain information pertaining to the leak. Today, a US judge sided with shareholders... Continue reading at Engadget
[ Engadget | 2019-05-31 19:12:00 UTC ]
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As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
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Rakuten Kobo CEO Michael Tamblyn notes that readers over the age of 50 drive ebook sales, though they still love their print titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age
[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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The sticking point in publishers negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didnt want to give it up. But the big irony in all this back and... Continue reading at AdWeek
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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Angela Engel, publisher of the Collective Book Studio, examines the disturbing connection between banned books and antisemitism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Drawing on Octavia E. Butler's journals and notes, "A Handful of Earth, A Handful of Sky" offers a glimpse inside her journey to becoming a science fiction writer. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-11-11 15:30:06 UTC ]
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This year’s PEN America–hosted BookExpo panel saw journalists and a civil rights activist debate the meaning of free speech in an era of “fake news” and deep racial tensions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
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It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more... Continue reading at AdWeek
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
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Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek
[ AdWeek | 2024-04-04 19:17:06 UTC ]
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Reaching its 15th anniversary, the Emirates Publishers Association opens a 10-million-dirham fund that includes a business incubator. The post Emirates Publishers Association Issues 10-Million-Dirham Fund appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-02 13:37:26 UTC ]
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Katie Pryde, owner of the comic shop Books with Pictures is leading an industry effort to improve the quality of comics metadata and explains the new standards just released by ComicsPRO at its annual meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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