Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
News tagged with: #study conducted

Other Publishing stories related to: 'Consumer Trust Still the Biggest Hurdle for Native Advertisers'

Jeff VanderMeer on the biggest dystopia of spring, 'America War' by Omar El Akkad

What would it look like if America went to war with itself over oil, against a backdrop of devastation from the effects of climate change? The dystopian “American War,” a debut novel by journalist Omar El Akkad, makes such catastrophic “what if?” scenarios personal via an intimate portrait of a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff vandermeer #climate change #intimate portrait

Infographic: Most publishers are choosing to sell their native ads through sponsorships

We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #asked publishers #post infographic #native ads #sponsored content

Children's Books in China 2017: A Brief Look at Some of China’s Biggest Children’s Publishers

A quick survey conducted by Beijing-based Bookdao for this PW report has identified 10 of the largest children’s book publishers in China, based on their consolidated revenues. Here is the list in alphabetical order. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #biggest children #largest children #alphabetical order

Industry Notes: Another Rodale Shakeup; Native Compliance Still a Challenge

Men's Health publisher Ronan Gardiner gets a big promotion, and more... The post Industry Notes: Another Rodale Shakeup; Native Compliance Still a Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #challenge appeared #big promotion

The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek

[ AdWeek | 2017-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter account

Six Broader Questions in Light of P&G's Digital Advertising Ultimatum

When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age

[ Advertising Age | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waste time #procter gamble

'Biggest Loser' trainer Bob Harper hit by heart attack while working out

“The Biggest Loser” trainer and fitness guru Bob Harper is recovering from a serious heart attack he suffered about two weeks ago. Harper was unconscious for two days after he was stricken while working out at a gym in New York City, he told TMZ. A doctor who was working out at the same time did... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest loser #heart attack

Jane Grigson Trust Award shortlist revealed

A husband and wife team who tasked themselves with answering the "deceptively simple" question 'what is cheese?' have been shortlisted for the Jane Grigson Trust Award 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
More news stories like this |

Innocent's McEwan tells IPG: 'personal contact with consumers is powerful'

Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
More news stories like this |

Your next mayor answers: What's the biggest problem in L.A. and how would you fix it?

It's election time again. On March 7, Los Angeles voters will cast ballots for their mayor. Eric Garcetti is running for reelection, and he has 10 challengers. Want to know a little bit more about the candidates? We asked invited the candidates in for an interview and to make a short Facebook... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest problem

PubTech Connect: Meet Ian Schafer, Digital Advertising Wiz

Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect

Nielsen on Consumers: More Boys May Be Reading

In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading appeared #nielsen book #post nielsen #consumer research

Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling point #premium content #past couple

Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek

[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #user ids #earnings call #living room

A year in review: E-book sales fall for all but one of the UK’s biggest publishers

It was another year of digital contraction for the UK’s biggest publishers, who experienced a second consecutive year of declining ebook volumes in 2016. Continue reading at The Bookseller

[ The Bookseller | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive year #biggest publishers

Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17

Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
More news stories like this |

How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads

A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads

WI12: Booksellers Get Ready for the Biggest Winter Institute Ever

This year's Minneapolis destination for ABA's premier educational conference (Jan. 27-30) puts the "winter" back in Winter Institute. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #winter institute

‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue stream #online video #people watching #cat video