Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts at the heart of the team, that have helped drive its success, according to group digital director Wil Harris. Now it's eyeing 2017 expansion, and more hires are on the way. The post Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-28 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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Hundreds of Britons queue overnight to buy first copies of satirical weekly to be published since last week’s Paris attacks• Charlie Hebdo ‘survivors’ issue reviewedHundreds of people queued for hours outside newsagents and bookshops across the UK to buy copies of the first issue of Charlie... Continue reading at The Guardian
[ The Guardian | 2015-01-16 00:00:00 UTC ]
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A publishing group’s managing editor has said 90pc of revenue made by its flagship title comes from print. Tom Thomson, managing editor of the Herald & Times group, made the claim about Glasgow daily The Herald while speaki ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-16 00:00:00 UTC ]
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The Huffington Post is the latest publisher to give readers more personalized content on article pages. The post How HuffPo woos Facebook hoppers with personalization appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-14 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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The future of digital publishing is increasingly borrowing from the long history of newspapers' political cartoons. The post Digital publishers turn to cartoons to cover the news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-13 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
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Bleacher Report founder Bryan Goldberg writes that the major digital publishing narrative in 2015 will be revenue. Everything else will be a function of how publishers thrive or struggle to monetize. The post Coming in 2015: reality check for VC-engorged digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-06 00:00:00 UTC ]
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Led by John Green’s The Fault in Our Stars, the top of the 2014 print bestseller list was dominated by children’s and young adult titles that sold more than one million copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Condé Nast on Monday won a federal judge's preliminary approval to pay $5.85 million to settle a class-action lawsuit by thousands of former interns who claimed the magazine publisher underpaid them. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-30 00:00:00 UTC ]
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I’m a nostalgic at heart. I have a hard time letting go of things. My wife would probably describe it as low-level hoarding. That may be true. Stashed throughout our apartment are an impressive array of retro sneakers, old hip-hop magazines, comic books, CDs, and stickers. It all harkens back a... Continue reading at Slate
[ Slate | 2014-12-30 00:00:00 UTC ]
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More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
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Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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The Sieghart review into public libraries, to be published today (18th December), calls on central government to give local authorities the funding to create a national digital resource for libraries, with free Wi-fi as standard, and workforce training for all public libraries in England. Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Scholastic Corporation said it increased revenues 7% to $665.6m (£426m) during the fiscal 2015 second quarter, which ended on the 30th November. The increase was largely down to strong sales in children’s books but there were gains in most divisions, including trade, clubs, fairs and classroom... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Molly Manning, author of 'When Books Went to War: The Stories That Helped Us Win World War II' (HMH, 9780544535022 ) will appear on WNYC’s the 'Leonard Lopate Show' on Friday, December 19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
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Penguin Random House UK has announced a series of appointments in a restructure across its sales teams, with new roles for Martin Higgins, Helen Randles and Sarah Roscoe among them. Also among the changes is a new sales director for Benelux, Germany, France and Austria, following the decision of... Continue reading at The Bookseller
[ The Bookseller | 2014-12-18 00:00:00 UTC ]
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